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What are those green links on PGC?

by Jonathan Metts - October 26, 2005, 8:24 am EDT
Total comments: 48

Here's what you need to know about IntelliTXT.

Most of you have probably seen those green, double-underlined contextual links on other websites. Now they're on PGC too, and they work exactly the same way. These links are activated by software called IntelliTXT, which scans the pages after they load and creates links for certain words that match up with sales offers. So it's a form of advertising, not unlike Google AdSense, banners, and other types already seen on PGC. IntelliTXT is a bit more invasive since the links are located within the content, but it doesn't take up any extra space or flash different colors or play obnoxious sounds through your speakers. And it's completely safe. From the IntelliTXT website:

  • IntelliTXT is not downloaded to your computer.

  • IntelliTXT does not upload personally identifiable information from your computer.

  • IntelliTXT does not collect or store any personally identifiable user information.

Our programmer, Brendan Gallagher (Gahiggidy), has worked hard over the past few days to set up IntelliTXT so that it works properly with our unusual website structure. He has also tried to exclude IntelliTXT from the main page, content listing pages, and other pages which we feel would be inappropriate for this form of advertising. If you find IntelliTXT to be interfering with normal links or slowing down the site, please contact Brendan via the Staff page and give him specific information about the incident.

As you know, PGC operates on a shoestring budget because we're not doing this to make money. The site has considerable expenses for this great WebCore dedicated server, and we support ourselves fully through these various forms of advertising. By exploring new advertising opportunities such as IntelliTXT, we hope to upgrade our capabilities to give you more and better content, including media, in the near future.

Talkback

sycomonkeyOctober 26, 2005

If it hadn't been for this article I never would have known. I've had *intellitxt* as a rule in adblock since day 1.

You guys are evil for inflicting that crap on the ad-prone. Just so you know.

KDR_11kOctober 26, 2005

I think I'm blocking them, too. Saw them a looooong time ago and never since. I think an entry into your hostfile can kill that, no need for any fancy plugins face-icon-small-tongue.gif.

ArtimusOctober 26, 2005

I think this is a good way to advertise, it's not invasive and it supports the site.

ShyGuyOctober 26, 2005

I wouldn't mind this if it was used as a replacement for the annoying popup ads.

You guys must use a lot of bandwidth to require a dedicated server.

ArtimusOctober 26, 2005

They get thousands of visitors, host tons of media, have a forum, etc.

Ian SaneOctober 26, 2005

I wish advertisers would learn that annoying ads don't work. I have never EVER been encouraged to support something because of a flash ad the gets in the way of the page I was looking at or some annoying loud thing I can't find the close button to or an ad that the text wraps around or a takeover ad or a popup ad or IntelliTXT. The only ads I ever pay attention to and don't feel ill-will towards the product being advertisted is banner ads along the top or right side of the page. See Penny Arcade for the perfect example of ads I consider acceptable or these forums which also have a good approach.

Would anyone tolerate ads that came up in the middle of a TV show and obstructed the screen or ads that came on in the middle of a song on the radio? NO! So why do internet advertisers think all this annoying bullsh!t is such a great idea?

vuduOctober 26, 2005

Ug. I really hate those green links. They're the reason I completely stopped visiting GameSpy until I figured out how to block them. PGC, I had hoped you were better than that.

wanderingOctober 26, 2005

Apart from the fact that they completley clash with the color scheme of the site, I don't mind the green links so much.

What's really annoying me right now are the pop-up ads that manage to get through firefox's adblock.

MarioAllStarOctober 26, 2005

Flashblock should help remedy that, wandering. Many sites used a scheme where an invisible Flash object will launch the link. Flashblock makes it so you have to click on every Flash object before it can start. This may seem annoying at first, but eventually it just becomes natural. I would take a quick click over a pop-up any day. Most sites use Flash frivolously, anyway.

KnowsNothingOctober 26, 2005

Actually, on sites like IGN and the old Gamespot, Flashblock would almost always crash my browser. Must have been some flash script or something. Most of the time it worked fine.

Adblock works perfectly for me though, I haven't gotten a popup or flash-ad in a very long time, and on the rare occasion that I do, I just enter in "**" and it blocks everything from them till the end of time.

ShyGuyOctober 26, 2005

actually, flashblock doesn't fully protect against the PGC ads. Maybe the new firefox 1.5 beta will block them, I donno.

PlugabugzOctober 26, 2005

Quote

Originally posted by: Ian Sane
Would anyone tolerate ads that came up in the middle of a TV show and obstructed the screen or ads that came on in the middle of a song on the radio? NO! So why do internet advertisers think all this annoying bullsh!t is such a great idea?


No, yet it happened here on Channel Five. In-programme advertising started on there and was trialled for one evening before it got pulled due to the uproar. Plus doing that is banned in the UK anyway.

MarioAllStarOctober 26, 2005

I get absolutely zero ads on PGC with my Adblock + Filterset G and Flashblock combo.

Edit: Filterset G is a list of websites/objects that are commonly the source of ads. You can download and import this text file into Flashblock or you can use this extension for automatic updates. The homepage is here.

UncleBobRichard Cook, Guest ContributorOctober 26, 2005

While all the adblocking software is great and all, how long before all of those who don't block ads stop coming to a particular site because they're too annoyed with all the ads...

Hey guys, you don't need any software whatsoever to block IntelliTXT. Just hover over a green link, click "What's This?", and at the bottom of that page is the option to use a cookie setting to turn of IntelliTXT. I don't know if it applies on a universal or site-by-site basis.

I don't understand the comparison between IntelliTXT and the pop-up ads. IntelliTXT doesn't obscure your view, and there's virtually zero chance of you accidentally clicking on a green link. Believe it or not, about 1% of people who see these things do click on them, presumably on purpose, and that's how we get paid.

Quote

Originally posted by: Ian Sane
Would anyone tolerate ads that came up in the middle of a TV show and obstructed the screen or ads that came on in the middle of a song on the radio? NO! So why do internet advertisers think all this annoying bullsh!t is such a great idea?


Ian, I hope you keep a close watch on your blood pressure.

Television has the most obtrusive advertising of any medium I can think of, other than NASCAR. The online analogy to TV would be if two-minute interstitial ad pages interrupted your browsing, about three or four every half hour. AND television has the same contextual advertising that the Internet does, with product placement all over the place and sponsored features in everything from SNL's music performances to the end-of-quarter stat boxes in college football games.

vuduOctober 26, 2005

Quote

IntelliTXT doesn't obscure your view, and there's virtually zero chance of you accidentally clicking on a green link.
Actually, when they first appeared on GameSpy I used to click them because I thought they were links to something I cared about. For example, if they were talking about Resident Evil 4 in some random article, I thought clicking on the link would bring me to the GameSpy review or something of that nature. It took a couple trys to figure out what was going on. I never said I was bright. Perhaps that's just because they were green and GameSpy's color-scheme is green.

EDIT: Just for the heck of it, I tried turning off IntelliTXT using Jonny's cookie method. Either I'm dumb, or the 'turn off cookie' option isn't where he said it was. I'm not ruling out either possibility.

NinGurl69 *hugglesOctober 26, 2005

Actually, the hover-tooltips do bother me, just as they did on IGN/Gamespy.

NephilimOctober 26, 2005

The reasons ads still get thu firefox and opera is because the java programming has a few glitches in both (got worse with the new versions)
I havnt seen a green link yet and I thank god

tForceOctober 26, 2005

I don't get the complaints. I'm all for IntelliTXT as an alternative to pop up ads. It's not intrusive in the slightest. Wow, green links. Hover over it, and you immediately see it's an ad. What's the problem? If it's a link to a normal page, you wouldn't get the hover thing. You have to look at this from their perspective. Sure, everyone wants everything for free... but there has to be compromises.

couchmonkeyOctober 26, 2005

I have no problem with this, especially since PGC explained it to me in advance.

TV has started getting it's share of ads that actually cover the show while you're watching it, and I hate them with a passion. Most of the time I find advertising on the internet to be the least intrusive, but maybe that's because I surf this site at work (bad boy) and the same program that blocks cars, pr0n and other entertainment related sites also handily blocks out ads. face-icon-small-smile.gif

KnowsNothingOctober 26, 2005

Oh, so video games aren't entertainment face-icon-small-tongue.gif

vuduOctober 26, 2005

Quote

Originally posted by: tForce
I don't get the complaints. I'm all for IntelliTXT as an alternative to pop up ads. It's not intrusive in the slightest.
You really don't think this is intrusive? There are seven links in two paragraphs, five in the first paragraph alone. That's annoying. Especially with the double underlined text.

ArtimusOctober 26, 2005

Quote

Originally posted by: vudu
Quote

Originally posted by: tForce
I don't get the complaints. I'm all for IntelliTXT as an alternative to pop up ads. It's not intrusive in the slightest.
You really don't think this is intrusive? There are seven links in two paragraphs, five in the first paragraph alone. That's annoying. Especially with the double underlined text.


Would you rather pay a fee to read that article?

NinGurl69 *hugglesOctober 26, 2005

Wrong-o... we wouldn't pay anything. PGC would just explode.

Quote

Originally posted by: vudu
Quote

Originally posted by: tForce
I don't get the complaints. I'm all for IntelliTXT as an alternative to pop up ads. It's not intrusive in the slightest.
You really don't think this is intrusive? There are seven links in two paragraphs, five in the first paragraph alone. That's annoying. Especially with the double underlined text.


It's definitely intrusive...but it's not obstructive. It doesn't get in the way of you reading the site just like you always have.

Quote

Originally posted by: vudu
EDIT: Just for the heck of it, I tried turning off IntelliTXT using Jonny's cookie method. Either I'm dumb, or the 'turn off cookie' option isn't where he said it was. I'm not ruling out either possibility.


You're not dumb, I am. That option has to be enabled on our end before you can use it; I thought it was available by default, but it's not. I've requested that it be turned on, so you should be able to use it sometime on Thursday.

ArbokOctober 26, 2005

Quote

Originally posted by: vudu
Just for the heck of it, I tried turning off IntelliTXT using Jonny's cookie method. Either I'm dumb, or the 'turn off cookie' option isn't where he said it was. I'm not ruling out either possibility.


Try using Firefox's Adblock, and insert this into the program: *intellitxt.com*
That should stop them, or at least it works for me.

RABicleOctober 27, 2005

Green links? What? I see google ads but...

Maybe my computer is too fistworthy for these.

Infernal MonkeyOctober 27, 2005

Quote

Originally posted by: Ian Sane

Would anyone tolerate ads that came up in the middle of a TV show and obstructed the screen


They've been doing that for years.

vuduOctober 27, 2005

Quote

It's definitely intrusive...but it's not obstructive. It doesn't get in the way of you reading the site just like you always have.
Yeah, okay .... I meant obtrusive. I think tForce did, too.

vuduOctober 27, 2005

Jonny, have you ever considered partnering with amazon.com for domestic releases of games/systems? Or is there something in your agreement with lik-sang.com that prevents that?

I'm picturing something like what they use at imdb.com where on any review there's a link to where you can purchase the game from amazon.com. It seems like a better way to increase revenue.

BTW, I really will import Osu! Tatakae! Ouendan one of these days. And you can bet I'll do it with PGC as the referring site.

Karl Castaneda #2October 27, 2005

Guys, we realize that it takes a little getting used to if you can't just block it altogether, but try to look on the bright side. With this in place, we'll be able to do more with the site, which of course, means more for you. And vudu, you fail; I was able to read through your post with zero problems of being annoyed. This is completely an aesthetic issue - the content, nor your experience, will suffer.

miedoOctober 27, 2005

Quote

Originally posted by: ViewtifulGamer
Guys, we realize that it takes a little getting used to if you can't just block it altogether, but try to look on the bright side. With this in place, we'll be able to do more with the site, which of course, means more for you. And vudu, you fail; I was able to read through your post with zero problems of being annoyed. This is completely an aesthetic issue - the content, nor your experience, will suffer.

We are not important. We are mindless little robots and this is our forum to go and "bitch about everything." face-icon-small-smile.gif

Although those ads that decide to pop-up right when you are clicking a link is too annoying. Helpful to the site or not, I make it a habit of paging through PGC quickly because of those damned ads. Same with Gamespot and IGN and yeah every site. I do love the intellitxt, as it never annoys me like these other ads do.

nickmitchOctober 27, 2005

Quote

Originally posted by: Infernal Monkey
Quote

Originally posted by: Ian Sane

Would anyone tolerate ads that came up in the middle of a TV show and obstructed the screen


They've been doing that for years.


No, they haven't. What Ian is referring to is having a crappy singing old navy commercial comming up on the screen in the middle of a show like it was a damn breaking headline. Just imagine you're watching you're favorite show, then you hear that annoying buzz noise and no your looking at the show in a fourth of your screen. Now, instead of hearing, "Terrible blizzard is comming!" or, "Bomb goes off a local school," you get, "DRINK PEPSI BITCH!" Now, you've been distracted and the drama of tension of the show is ruined, so naturally, you get up and grab a coke.

KnowsNothingOctober 27, 2005

Television advertising is the WORST EVER.

It towards the end of the show. Commercial break. You get back, they show a two minute ending. Commercial break. The show comes on but WAIT, it's only the credits. Commercial break. Watch the opening to another show. Commercial break.

It's ridiculous and you can't block and them or skip them. The internet is paradise compared to that.

UncleBobRichard Cook, Guest ContributorOctober 27, 2005

You know, it's funny. "Local" radio station programming is getting scared because of XM/Sirus's Commerical free programing and the number of people that are flocking to it...

PryopizmStan Ferguson, Staff AlumnusOctober 27, 2005

Quote

Originally posted by: UncleBob
You know, it's funny. "Local" radio station programming is getting scared because of XM/Sirus's Commerical free programing and the number of people that are flocking to it...


Yeah, and they're paying for it in subscription fees (not to mention the cost of the receivers themselves). You either pay by tolerating ads, or you pay with your own cash.

Also, if you wanted to say, "Yeah, but we pay to get access to the internet!" (Which is a poor argument, anyway) There are many stations on XM that you have to pay a premium fee in order to listen.

PGC will never be a subscription site as long as I'm in charge.

Infernal MonkeyOctober 28, 2005

Quote

Originally posted by: TVman

No, they haven't. What Ian is referring to is having a crappy singing old navy commercial comming up on the screen in the middle of a show like it was a damn breaking headline. Just imagine you're watching you're favorite show, then you hear that annoying buzz noise and no your looking at the show in a fourth of your screen. Now, instead of hearing, "Terrible blizzard is comming!" or, "Bomb goes off a local school," you get, "DRINK PEPSI BITCH!" Now, you've been distracted and the drama of tension of the show is ruined, so naturally, you get up and grab a coke.


Like I said, they've been doing that for years.

UncleBobRichard Cook, Guest ContributorOctober 28, 2005

>There are many stations on XM that you have to pay a premium fee in order to listen.

Umm... the only station you have to pay extra for is the Playboy Channel. All other channels are included for the $12.95 monthly fee.
And really, who wants the Playboy Channel?

tForceOctober 28, 2005

What the... Playboy Channel? On XM RADIO? WTF do they do, DESCRIBE naked chicks to you? "She has like... these boobs... and stuff. And then... like... you know. Dude... this is hot." face-icon-small-confused.gif

Back on topic... Intellitxt is hardly the same as TV commericals. Anyway, if you really don't want them, turn off CSS page stylings. Bye bye links. Unless you're some tool that just has to click on those emails that say "Sarah wants you to watch her! Click here to view her and her hot friends now!" and then ACTUALLY expect the girl to really want to get to know you... I don't think it will mess with your ability to view PGC.

ToruresuOctober 28, 2005

Intellitxt vs MORE Pop ups

Its really that easy.

KDR_11kOctober 28, 2005

tForce: Yeah, sure, turning off CSS. Great idea. I have a better one: Use Lynx, you won't see an ad with it!

PryopizmStan Ferguson, Staff AlumnusOctober 28, 2005

Quote

Originally posted by: UncleBob
>There are many stations on XM that you have to pay a premium fee in order to listen.

Umm... the only station you have to pay extra for is the Playboy Channel. All other channels are included for the $12.95 monthly fee.
And really, who wants the Playboy Channel?


You got me there. It used to be that Channel 202 was at a premium due to the explicit content. I guess they freed it up.

Quote

Originally posted by: tForce
Anyway, if you really don't want them, turn off CSS page stylings. Bye bye links.


I would recommend finding another way. We are doing some experiments with CSS that may allow us to recode the site with all style information contained in CSS. It would load faster and make it easier for us to make changes to the layout.

The feature to turn off IntelliTXT with a cookie should now be available. Just hover over a green link, click "What's This?" and look at the bottom of that page.

Karl Castaneda #2October 30, 2005

Jonny's right - I just disabled it without any difficulty at all.

Heads up to hardcore forum users...we are attempting to implement in the Forums as well. As an offset, I may have any pop-ups or Flash ads turned off for the forums. Could anyone tell me if such ads are shown in the forums currently? I get confused sometimes because my staff login disables most ads on PGC, plus I use Firefox AND my ISP seems to filter out some of the UGO ads we serve.

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