Nintendo DS may be selling strong, but Nintendo is still looking for ways to increase public awareness in Japan.
Yesterday Nintendo announced it has passed the 5-million mark for worldwide DS shipments after overwhelming acceptance in PAL regions. Today GameSpot reports that the company will be selling the DS in less traditional Japanese stores.
In an interview with Zaikai Magazine, Satoru Iwata revealed that Nintendo will be selling Nintendo DS products in retail stores that currently do not carry video games.
This goes along with the company's new focus on "non-game" games, which Satoru Iwata discussed in his GDC 2005 keynote presentation. After all, non-game gamers need to know about "non-game" games! He also commented on the ineffectiveness of current marketing strategies for the video game industry in Japan, but provided no glimpse of Nintendo's response to the problem.