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EA Steps into Music Industry

by Lasse Pallesen - November 16, 2004, 5:58 am PST
Total comments: 6 Source: Press Release

EA is teaming up with Cherry Lane Music to create a music publishing company.

EA AND CHERRY LANE MUSIC ENTER JOINT VENTURE TO CREATE NEXT LEVEL MUSIC

REDWOOD CITY, Calif. Nov. 16, 2004. Electronic Arts and Cherry Lane Music Publishing today announced that the two companies have teamed up to create Next Level Music LLC, a music publishing company that will sign established as well as emerging new artists, acquire publishing catalogs, produce original music and further develop EA's rich catalogue of music. EA will promote the music through its games while Cherry Lane Music Publishing will administer the compositions and master recordings worldwide. Under the exclusive co-publishing partnership, the company will also license EA's existing music assets to commercials, films, film trailers, ring-tones and other commercial media.

While EA will continue to license music through EA(TM) TRAX, the creation of Next Level Music is a ground-breaking first in the games business. Next Level Music's role will be analogous to that of the major music publishing companies founded by the great motion picture studios during the last century.

Gamers will enjoy first-rate production values and A-list musicians while the artists will benefit from deep exposure to the core 18-34 demographic and increased promotion through unique commercial exploitation.

Cherry Lane, in addition to creating and acquiring new music for Next Level will be charged with the exploitation outside the gaming fraternity of EA's existing music catalogue which reaches back through twenty-two years of sound recordings including theme songs from such blockbuster video game titles as Medal of Honor(TM), The Sims(TM) and the outstanding football franchise Madden NFL football. Highlighting the EA catalogue are pieces from Mark Mothersbaugh, Paul Oakenfold, Chris Lennertz, Sean Callery, Mya and other notable artists.

"Video games have changed the way the world hears music and EA has led the way. We could not imagine a better partner in our new creative music venture than Cherry Lane. Together, we have the ability to acquire publishing catalogs of established artists and to sign and develop new artists and songwriters, providing them with unique opportunities for success,'" said Steve Schnur, Worldwide Executive of Music and Audio at EA.

"When it comes to interactive entertainment, EA is the best in the business. We like to think that we enjoy similar stature in the music publishing industry. The potential synergy is boundless," said Cherry Lane Music President, Aida Gurwicz. "EA's video game empire affords us a unique platform upon which to build a great and diverse music publishing company, tapping every genre of contemporary music. It is our shared goal to develop a music publishing company that will not only be preeminent in the video game industry but will rival the best in the music publishing industry. We're psyched and can't wait to 'get in the game.'"

Talkback

joshnickersonNovember 16, 2004

BOW BEFORE EA, LEST YE BE CRUSHED BENEATH ITS MIGHT!!!!

Ian SaneNovember 16, 2004

And I thought the music industry was sucking already. Of course if EA offered me a record contract my opinion of them would change completely. face-icon-small-smile.gif

SgtShiversBenNovember 16, 2004

I don't know about this.....they might just butcher anything that comes their way. But what do I care.....it's not like it's the end of the world. ::trumpets start sounding:: Oh damnit.

KDR_11kNovember 16, 2004

Ian: YES! The monetary exploitation of the RIAA combined with the physical exploitation of EA! The perfect working conditions!

kennyb27November 16, 2004

I know there aren't too many Madden fans here, but this may be bad for the future soundtracks. Now we may only get songs that are partnered with EA in the music industry.

DjunknownNovember 16, 2004

Maybe this a way to cut down on costs? I'm guessing licensing so many tracks from big-name artists can get a bit expensive.

I guess if you want really want to get the soundtrack to one of EA's games with this new label, (even though they're played ad nauseum), it'll be easier to find than say; the soundtrack to Tales of Symphonia.

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