Nintendo has uploaded three US teaser spots and two new Japanese commercials.
As was revealed on Monday, Nintendo has finally kicked off their North American advertising blitz for the DS. Nintendo's consumer site was also recently updated with one of the tamer print ads as well as all three teasers currently on the air. Each of the teasers shows a static background with two blue screens that appear in the middle, eventually revealing the DS. A seductive female voice-over refers to the bottom rectangle in each ad, inviting the viewer to touch it. The third ad hints at the system's wireless features as well, "Someone, somewhere, wants to play with you."
On the other side of the Pacific, Nintendo's Japanese Touch! DS site shows that NCL has moved into the next phase of their televison advertising plan. The two new spots show footage of various people using the stylus on the "inside" of the television screen, interacting with transparent footage of games shown between them and the viewer. The ads continue to feature the Utada single as background music and she is the final player in both of them.