No, there is not an exclamation point in the title.
Touch Golf is a straightforward golf simulation that uses the touch screen for its golf swing. By default, the player draws downward from the ball for the backswing, then follows through by drawing back up briskly. Curving the follow-through will affect the ball's trajectory with a fade or draw.
A touch screen menu on the right offers further control. One menu item on the right side of the touch screen changes the swing's orientation on the touch screen, cycling through all four possible directions. The player can also adjust the club selected and view the surroundings with the touch screen menu. The player aims with the D-pad.
The demo on display has stroke and match play, with the demo ending after three holes. I had trouble judging the mechanics and overall difficulty, since I only played the game briefly, but the ball's response to hills and sand seems reasonably believable. My biggest complaint is the game's lack of personality: the demo offers a choice between a male and female character, and has solid 3D representation of the golf course, but it feels generic. I was unable to hear the music adequately on the floor, but the static courses and the lifeless golfers did not draw me in.
The gameplay is promising, but the demo's lack of visual flair and bare-bones feel leave me unexcited. Hopefully, the single-card multiplayer and customizable characters promised will flesh out the final game.