For me it is about options for one, Mac's are just not that customizable and they cost way too much for what you get. But really it was when I started going to school that I developed a hatred for them. I started out in Broadcasting and everything we did was on a Mac. They drive me crazy I can't stand them. I don't really care for the iPod line or iPad line much either to be honest. What I love about my iPod classic is it's basically the same as the first one I bought in 2004 only progressively better, I don't like change for the sake of it and sometimes simplifying things only complicates them.
I have nothing against AT&T when I lived in Nevada, but when I moved to Nebraska where they don't have service all of a sudden they started treating me like a criminal.