If you think it looks great there, wait until you see it on your DS screen.
It's a full priced DS game. Obviously, being one of the best games on DS, and possibly the best original game on DS, it's worth that price more than most games. Play-Asia had it cheap but the cheap version is sold out now. I heard it was Toys R Us exclusive in the US, but Play-Asia gets US copies in December. Maybe then all US stores will have it? Hopefully it gets some random holiday sales if that's the case.