I’m frankly sick of people using economics and profit as an excuse to defend Nintendo. As if what they’re doing now is the ONLY way to make a profit. Please. The Virtual Console is almost pure profit (outside of the small fees and server costs). It has gone way beyond keeping everything above the red. Charging premium for crappy games; releasing games at a snail’s pace during a drought to take advantage of the “need to buy SOMETHING now” gamer…this isn’t just Nintendo wanting to make a profit, this is Nintendo bleeding their consumers for as much as they can while giving as little as possible. Nintendo is so focused on profit and immediate returns that in the process of bleeding the fanboys dry with games they KNOW nobody would buy if there were something better, they’re alienating a group a gamers that I suspect is quite large: the gamers that know what they want and won’t settle for anything else.
I don’t know about you guys, but when the virtual console was announced, I made a list of games that I knew I was going to buy. And, outside of the occasional title that I forgot about (which hasn’t happened yet), NOTHING is going to make me buy a game that’s not on that list. However, out of a list of 30-something games only one of my must-have has been released (Mario 64). And, at the rate Nintendo’s going, it’ll be near the end of the Wii’s life before HALF my list makes it to the VC. That’s ridiculous. Nintendo is so busy pinching pennies that it’s missing out on my money which I would freely give. Nintendo would have us biting our nails for these games as if they’re new releases and that shouldn’t be. When the VC was announced fans everywhere were calling it Nintendo’s trump card. The VC, along with the controller, was supposed to be the aces up Nintendo’s sleeve that made you forget about Nintendo’s shortcomings elsewhere. However, so far Nintendo is sleeping on that bloody massive potential. And I understand the Wii is still a new console and not everything is going to be shiny right out of the gate, but nothing (no announcement or anything) so far has indicated that change is a-comin’ in the near future. Are we going to be using the “Wii is a new console” excuse a year or two from now?
Nintendo wants to be so much like Apple, they need to emulate Apple where it counts. People saying that the VC will never have full third party support are probably right. But I’m willing to bet that, if anything, it’ll be Nintendo’s fault because, outside of the basic promise of some profit, the Virtual Console really isn’t an attractive service to developers. Aesthetic in all things counts, and Apples knows this. Do you think that if itunes were just a drop-down menu of a list of albums record labels would have been interested? Most likely not. No, itunes is aesthetically pleasing AND intuitive—providing full album art, industry reviews, customer reviews, samples, an extensive search feature, user-made and celebrity made playlists. The works. iTunes itself FORCED people to notice it.
Nintendo can do the same with the Virtual Console. Right now the virtual console is about as impressive as, well, a shiny rock. But Nintendo can change that. Make it a fully fleshed out service; Add all of their content to it as quickly as they can to give it some substance and variety; allow customer and maybe even developer reviews; create Game of the Week and/or The Best Game Never Played features that highlight games that aren’t well known so they aren’t lost in the sea of popular games; create a Miyamoto or [insert well-known developer name here] Game of the Month to make the service more interactive; include a search feature and make the service more aesthetically impressive and intuitive all around. If Nintendo can do some of these things they will have a service that makes EVERYONE happy. Gamers who know what they want and want nothing else can get their fix on the games because they’ll be there. And, at the same time, employing a Game of the Week type feature will give games maybe people wouldn’t ordinarily pay attention to some time to shine. Also, developers will want their stuff on the VC because it’ll actually LOOK and function like a service that’s worth its salt. Heck, they may even want to create new content for it.
The Virtual Console could be an excellent service if Nintendo just threw a little more faith and weight into it.
(Sorry, didn’t mean to make a post this long. Just started typing and couldn’t stop.)