Yet Square was able to use the Final Fantasy name in Final Fantasy Crystal Chronicles. You know how easy it is just to not use the Final Fantasy name? Its just a name that only casual gamers think of as something huger than we think about. Chrono Trigger, Xenogears, Kingdom Hearts, etc were good examples. Althought you are right about Sony buying 18 percent of Squaresoft but I don't know about Square-Enix. Do they still need Sony?