Battalion Wars could be Nintendo's answer to COD if it were made into an FPS.
Might as well just make a new IP.
Battalion Wars is a good example of Nintendo's approach to new IP lately. It just doesn't seem "Nintendo good", you know? Like it doesn't compare to the more established Nintendo franchises. Pikmin did (no surprise since EAD made it). The developer, Kuju, seems like Nintendo just grabbed some random Western dev. They don't seem exceptional in any way. At best they're just competent. Compare this to someone like Retro or, in the past, Rare. Those devs compare to Nintendo's own teams like EAD and Intelligent Systems (well Rare DID anyway). Nintendo used to be selective in regards to what talents to partner with. In the Iwata era they seem to just grab anyone.
And Battalion Wars also carries with it another problem. In Japan it is considered part of the Advance Wars franchise and was originally given that name when it debuted at E3. Here is one of Nintendo's popular franchises and they gave it to some random dev with no particularly great track record and the resulting game in terms of gameplay isn't even reflective of the series. It's like "well it has battles so I guess it's an Advance Wars game" which just shows a complete lack of understanding why a franchise is popular in the first place. That sort of logic is why Star Fox sucks now because Nintendo saw it as a bunch of furries instead of on-rails shmup gameplay.
I like the idea of Nintendo making new videogame genres (though often when you set out intentionally to do that the results are blantantly forced; the creative process is often more spontaneous) but not with the specific intent of attracting a non-gaming audience. Why can't they just set out to make new genres and not be so focused on the audience? The way they talk about it, it's like they won't dedicate effort to creating new genres for the existing audience.