Topic: EA Earns $125 Million From EA Sports Active

[NWR_DrewMG]

The more weight you lose, the richer EA gets; it's a win-win situation.
 http://www.nintendoworldreport.com/newsArt.cfm?artid=22686

 EA Sports Active has earned publisher Electronic Arts $125 in profit since its 2009 launch, according to the publisher.      

The exercise title has been EA's best-selling game on Wii, selling over 600,000 copies in its first two weeks.  Additionally, EA Sports President Peter Moore said it is one of the top 20 best-selling Wii titles to date.      

In direct competition with Nintendo's own Wii Fit, EA Sports Active has managed to sell well.   Moore inferred that a new genre of video game might be emerging, which he labeled "Interactive Fitness."      

Although EA Sports has announced plans to release EA Sports Active on other consoles, Moore said: "Titles that take advantage of motion, particularly with [Wii] MotionPlus, are really starting to resonate with the consumer.  As a company we're great believers in the Wii. You'll see our major multiplatform launches still have a presence on the Wii. When we look at where we've been successful, it's been with specific experiences that are built around that consumer."      

EA Sports Active was released in May 2009, and its follow-up, EA Sports Active: More Workouts, was released in November.

[ControlerFleX]

As an owner of both Wii Fit and EA Active I do believe it(Active) to be is a solid title. Sadly I don't think the sales reflect people working out. I think EA, and Nintendo for that matter, did a great job at selling the latest and greatest "fat reducing" machine.

You know who bought this game? Mommy that seen it at Wal-Mart nest to all the other happy people plastered in the adds "having fun", some dude that gets told "hey! all you do is sit in front of the T.V., play games and get fat", Health/Workout nuts that want their families to embrace what they do(me) and EA was mostly bought by those that bought Wii Fit and said "(nagging voice) it don't work!)

The amount of dollars people spend on gimmicky workout tools are reflected here; electronic ab machine, pills that lets you "eat what you want", exercise machines that hang you up side down? Millions are spent on these. I think they stroke the perfect chord with the perfect demographic that the Wii is advertised to. But if they think they'll find ANY head way on the 360 with some work out stuff, then here comes a rude awakening. Natal ain't about to bring that demographic over to the 360 and the slim chance of it happening with the PS3(slim ha ha... sorry) will only come from the family that uses that machine in the front living room to play HD movies. 

.................. something clever...........

[Stratos]

You'll see our major multiplatform launches still have a presence on the Wii.

...LOL...

[Chozo Ghost]

Great, now EA can use this money to bring HD games to the 360/PS3/PC.