Topic: Disney Renames Video Game Division

[Bloodworth]

Buena Vista Games is now taking on the Disney Interactive label.

DISNEY RENAMES VIDEO GAME BUSINESS UNIT -- DISNEY INTERACTIVE STUDIOS

   

Game Unit Defines Clear Strategic Vision and Strong Connection with the Disney Brand

    BURBANK, Calif. and ORLANDO, Fla. - (February 8, 2007) - Disney today announced the renaming of its video game business unit to Disney Interactive Studios at the company's investor conference in Orlando.  Disney Interactive Studios' Senior Vice President and General Manager, Graham Hopper commented, "This change reflects our focus on creativity, the weight of Disney content in our portfolio, and the enormous value consumers see in the Disney brand."

   

The business unit formerly known as Buena Vista Games will now be known as Disney Interactive Studios and will publish both Disney and non-Disney branded video games for all platforms worldwide.  Video games will be published under the company's strong consumer brands including Disney, ABC and Touchstone.  

[Ceric]

This moves makes sense but I think that having the name be something none Disney since it will be publishing non-Disney games was somewhat important.