Topic: Take-Two Forms 2K Games Publishing Label

[Jonnyboy117]

The new brand will be attached to sports games and other titles.

Take-Two Interactive Software, Inc. Announces Formation of 2K Games Publishing Label

New York, NY - January 25, 2005 - Take-Two Interactive Software, Inc. (NASDAQ: TTWO) announced today that it has established a new publishing label, 2K Games.  2K Games will publish a wide variety of both internally and externally developed console, PC and handheld products, including sports titles under the 2K Sports label.  Numerous new products for the 2K Games label are expected to be announced in the coming months.

2K Games will incorporate Take-Two's internally-owned development studios Visual Concepts, Kush Games, Indie Built, Venom Games, PopTop Software and Frog City Software, as well as the team at Take-Two Licensing.  

Paul Eibeler, Take-Two's President commented, "Consistent with our strategy to diversify Take-Two's product portfolio, the team at 2K Games is rapidly building a sweeping lineup of high-profile licensed and proprietary titles for console, PC and handheld platforms, leveraging the exceptional successes and capabilities at Take-Two.  From high-profile Hollywood licenses to PC-only titles to sports titles, 2K Games will be defined by exceptional games for all genres and platforms."

Certain titles previously planned for release on Take-Two's Global Star label will now be released under the 2K Games label.