Analysts work for companies like CNN. CNN reports news. Parents watch the news and believe every word of it. If the man in front of the camera tells them to buy their a kid a Rev, then they're probably going to buy their kid a Rev. The kid tells his friends how cool it is to play a game with his brain TEH REVOLUTION, and they all beg their parents for one. They're good parents, so they do some research. Oh! Man talking on CNN.com says to buy a Rev, must be a good idea!
Sales increase, Nintendo buys EA.