It's interesting, the former Circuit City CEO said that 10 years back, CC didn't take Best Buy seriously as a competitor. Best Buy just did everything better in the long run, like marketing, all the Geek Squad stuff, their stores are always nice and clean and well laid-out, they have some good prices, their Rewards Zone stuff is a great idea, and they have a really nice website. CC was always second-tier in all of these areas, and they were just never really on the ball.