I think it's totally hilarious and completely ridiculous. When a company does it I think it's funny, but if somebody I know gave this to me as a Christmas gift I'd be horrified.
What creeped me out was the baseball player with 25 on the back of his jersey. That's the number I always use in sports games, since it's the day of the month my birthday falls on. For example, in NHL 09, my jersey says LINDEMANN 25 on the back. When I saw that the player in the calendar had that same number, I did a double-take! Too creepy!