Topic: Encore Distributes for Others

[Jonnyboy117]

The relatively young publisher will soon distribute games for other companies in addition to its own titles.  First up: Rally Championship on GameCube.

ENCORE ANNOUNCES NEW AFFILIATE LABEL PROGRAM

Publishing partners can choose from a wide range of sales, distribution, marketing and public relations services customized to meet their needs; Conspiracy Entertainment one of the first participants in the program

 Los Angeles, CA - May 6, 2003 - Encore, a majority-owned subsidiary of Navarre Corporation (NASDAQ: NAVR), today announced that it has launched a new Affiliate Label Program designed to offer developers and smaller publishers a new vehicle for bringing their CD-ROM software and console video games to market.  Via this new program, partners can select from a broad range of publishing and distribution services that can be combined into a comprehensive package or selected individually.  These services include sales, distribution, inventory purchasing and management, marketing, detailed reporting, and public relations, as well as customer and technical support.

"This program gives our affiliate label partners customized options to meet their specific needs," said Richard Lowenthal, Encore's Vice President, Licensing & Business Development.  "And, unlike larger companies with somewhat similar programs, Encore focuses on making affiliate label products a top priority.  This translates into greater retail success and profitability for our partners."

Added Michael Bell, Encore's CEO, "Encore has almost a decade of experience in the retail channel.  We've built a solid infrastructure that allows us to excel at bringing software to market, from packaging design, public relations and inventory management to retailer relationships, international market penetration and more."

The Newest Partner - Conspiracy Entertainment

Encore is kicking off the new Affiliate Label Program with Conspiracy Entertainment.  That company recently signed a distribution agreement with Encore in which Conspiracy will be responsible for the content, marketing and public relations for Rally Championship, a 3D rally racing game, while Encore will manage the game's North American sales and distribution.

Rally Championship will offer the ultimate rally driving experience with 29 officially licensed rally cars, 33 races and 6 rallies over 4 global regions.  This single- and multi-player console game (for up to four players) is based on the award-winning PC version of Rally Championship. In addition to a thrilling rally driving experience, the game will offer realistic car physics that simulate both two-wheel-drive and all-wheel-drive car handling.

Rally Championship is expected on retailers' shelves this summer for the Nintendo GameCubeT for approximately $20.

Said Sirus Ahmadi, CEO of Conspiracy Entertainment, "Encore's strong retail relationships are critical in bringing Rally Championship to the broadest possible audience.  We're very excited that Encore is our partner for this game."