Evan, if that is "smart marketing", then almost no game/movie/TV/music company does "smart marketing". Although smaller games can be price less, the size of the download is not the main factor in determining the price.
Huh. I suppose I should have elaborated. My comment was not meant in a "nerd-pushes-glasses-up" manner commenting on the unfairness of the industry- I know the industry is unfair. While I understand that the wholesale price of digital and physical will be the same, companies should understand that they would benefit greatly from honestly pricing their games based on how much space it takes up and factoring in the necessity to buy more SD cards, etc to cover that cost. I mean, they'd gain more trust and generally be more decent, but that's a risky move by anyone because the losses could also be just as severe. Yadda yadda yadda marketing 101 you all know this and it would be stupid for me to dream ideally about this silliness.
If the Wii U is going to have a crap internal memory that can't hold larger games, that's going to drive up the demand for getting more flash drives to accommodate. However, taking into account that Nintendo doesn't KNOW if "that next game" will take up more than the space your Wii U currently possesses, they can't really price it based on the need to buy additional memory for it... nor can they price on the size of the download because Nintendo would lead us to believe (and they would be partially correct) that file size isn't what counts- it's the overall experience. And hey, Super Mario 3D Land is chock-full of content and doesn't have the loading times of Resident Evil: Revelations, so it's fair that the two are similarly priced, I guess.
I don't know how I expected that last comment to blow over, honestly. But I apologize for the shallowness- I suppose it was too "bright-eyed youth" of me.