Wow. Is this permanent? I don't think a one-time sale will do much in the long term... Honestly, this MAY finally be the killer feature of Amazon Prime that finally gets me to buy into their ecosystem. I've resisted every single other thing until now.
However, I do still have a LOT of gamer's club unlocked subscription left with Best Buy, and Best Buy would still beat out Amazon with a cheaper buy-in to their program these days, AS WELL as what amounts to a 2% cashback benefit ($5 certificate after $250 in spend).