He elaborated that the lack of great software that everyone wants to buy is the issue, stating that “We have not shown off the great attractions of whatever we are selling.
Somehow I get the feeling he's pushing for more "everyone" games like Wii Sports but if he's not this makes sense. Right now there isn't really any Wii game out that I would like to own but don't. Normally certain titles slip through the cracks and I get them later. This isn't this case on the Wii. A game I want gets released, I buy it, I play it until I get bored of it, and then I wait and wait and wait for something else. Things are looking better for this year but typically it's a long wait between Wii titles that interest me. I don't really think this is what Iwata means but he should. The Wii release schedule is too much like the N64.
As for not showing off the great attractions of what they're selling, again, I'm not sure if he means what I think, but I think the unique features of the DS and Wii have to be better demonstrated. Right now I consider the DS touchscreen and Wii motion control as shallow novelties at best and outright control
hindrances at worst. Nintendo has never sold me on either concept because it just doesn't feel like they're put to good use. And I don't mean trying to sell me on the concept by shoehorning it into every game, I mean using it to its full potential. If this is the big hook for the system then it needs to really deliver.
With this concern in mind, Iwata hopes that fresh videogame concepts can stimulate stagnant game sales, using the recently unveiled 3DS as an example of this ideal.
Fresh concepts stimulating stagnant sales is the right idea. But you have to actually DO IT and not just talk about it. This relates to my previous paragraph about using the unique features to their full potential. The existance of these unique features is not sufficient. They have to be used in a new gameplay experiences. Mario with a "shake" mapped to a button press is NOT a new gameplay experience. And sequels are not new. It's quite ridiculous for Nintendo to spout off about how things have to be fresh and then they just bombard us with sequels and spin-offs. What at this year's E3 fits what Iwata is talking about here? I see Mario, Metroid, Donkey Kong, Kirby and Zelda. How are these fresh or new? Practice what you preach!
It sounds like Iwata is talking about what I personally want. I want great games with new gameplay experiences. Do that and you sell more games to me. But I don't see how the 3DS will do this because I don't see how 3D truly adds anything new. If Iwata thinks that will do the trick then it's a lost cause. In a couple years he'll be saying the same thing again.