"I really hate backtracking to be honest, if you believe what you said, don't freaken apologize! It comes accross as forced, especially him since his apology doesn't seem to make alot of sense."
When you're only representing yourself that makes sense. That's sure as hell what I would do. But when you're seen as representative of an organization that does not share your opinion then you kind of have to apologize, just to protect that organization. It isn't fair for them to get negative publicity because of things you said.
If I said something controversial on the news or something where I'm just identified as Ian Sane, local citizen then I wouldn't apologize if I didn't mean it. But if I made a controversial statement at my employer's annual conference and was identified as Ian Sane, employee of Company X then I would apologize. In that case I would consider that the right thing to do.
Chris Hecker looks like an idiot, but not Electronic Arts or Maxis.