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Originally posted by: Ian Sane
But it's not perfect or even that decent. It's the same commercial Nintendo's been showing all throughout the Cube life. What's the game about? Why should I buy it? Neither of those questions are answered with the ad. It's fun to watch but it's not going to create a buzz about the game just like the first Metroid Prime's ad (which was a similar style) didn't.
Well its called marketing to your audience. If someone doesn't care about Nintendo, well, they don't care. It's useless to market to someone not interested in or oblivious to your product. That's marketing 101.
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Why is Nintendo still using this "Who are you?" stuff? "Who are you?" doesn't work. Where are the really high sales and strong brand name that has been created by it? No one cares about Nintendo's franchise characters anymore. Since these ads require the viewer to be familiar with the characters they have no selling power. People don't know Nintendo. They know Playstation. Nintendo's ads need to inform viewers not remind them of something they are supposed to already know but in this case don't.
Uhm... Nintendo customers care about Nintendo characters. As much as you may want to say that Nintendo customers do not exist, they exist, and there are just as many,
if not more, then Sony customers. Think GameBoy...
Who doesn't own a GameBoy / Gameboy Advance? Ergo, who
doesn't know about Nintendo characters.