Author Topic: Nintendo Releases US Game Commercials  (Read 4727 times)

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Offline Aussie Ben PGC

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Nintendo Releases US Game Commercials
« on: November 12, 2004, 10:54:52 PM »
Nintendo enlists the help of a metallic woman and a SWAT team to flaunt their latest products.

Nintendo has recently updated their site with a couple of promotional spots for two of their games: the recently released Mario Power Tennis and the upcoming (and eagerly anticipated) Metroid Prime 2: Echoes.

The Metroid Prime 2 commercial is the one that was described by Reggie Fils-Aime when Planet GameCube had the opportunity to speak with him.  This commercial features a woman walking down a dark street.  As she walks along, metal is attatching itself to her as though forming armour.  While she walks, you see the view alternating between her looking normal and covered in metal.  Finally, she stands and poses, covered in metal except for her head, and points an arm cannon up at the sky, towards skittering creatures.  Then gameplay footage is shown.

The Mario Power Tennis commercial is equally bizzare.  SWAT team members are pushed onto a tennis court by their leader, while they're all looking nervous and worried.  Strange gunshot-like sounds are heard and a SWAT team member dives to deflect what turns out to be a rapidly approaching tennis ball.  Then gameplay footage is shown.

Both commercials can be found at the links below:

Metroid Prime 2: Echoes commercial
Mario Power Tennis commercial
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Offline mjbd

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RE:Nintendo Releases US Game Commercials
« Reply #1 on: November 13, 2004, 05:44:39 AM »
I think these commercials are pretty cool.  At first they confuse you, but then your intrigued.  Other than some of the "who are you" commercials, these are the best nintendo has come out with in a long time.  
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Offline Bill Aurion

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RE: Nintendo Releases US Game Commercials
« Reply #2 on: November 13, 2004, 05:51:45 AM »
Both are perfect...I'm glad Ninty has decided to go the "WTF is going on?" route that the GBA commercials took...
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Offline UncleBob

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RE: Nintendo Releases US Game Commercials
« Reply #3 on: November 13, 2004, 06:27:22 AM »
Personally, I think some of the Japanese commericals are quite a bit better than the ones we have stateside.

I'd almost think it'd be neat for NoA to just run a few of the Japanese commericals (complete with the Japanese language) just to really catch people's attention...
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Offline gally

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RE:Nintendo Releases US Game Commercials
« Reply #4 on: November 13, 2004, 08:45:17 AM »
I do think more gameplay footage would be better, but I hope this new attempted "cool" angle works for Nintendo. When will be able to know anyway? Do any of you know people who have said anything about these commercials?

Offline fiveironalex

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RE: Nintendo Releases US Game Commercials
« Reply #5 on: November 13, 2004, 09:28:04 AM »
Advertising doesn't always have to show the product being advertised to be effective.
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Offline King of Twitch

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RE:Nintendo Releases US Game Commercials
« Reply #6 on: November 13, 2004, 10:42:20 AM »
Oh she's a girl I didn't get the Mario Tennis commercial at all, but it looks fun  
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Offline NinGurl69 *huggles

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RE:Nintendo Releases US Game Commercials
« Reply #7 on: November 13, 2004, 12:23:01 PM »
Quote

Originally posted by: MJRx9000
Oh she's a girl I didn't get the Mario Tennis commercial at all, but it looks fun


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Offline Ian Sane

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RE: Nintendo Releases US Game Commercials
« Reply #8 on: November 13, 2004, 03:33:31 PM »
The Metroid ad is not bad.  It's a fun commercial to watch and the shots they do show are pretty good.

But it's not perfect or even that decent.  It's the same commercial Nintendo's been showing all throughout the Cube life.  What's the game about?  Why should I buy it?  Neither of those questions are answered with the ad.  It's fun to watch but it's not going to create a buzz about the game just like the first Metroid Prime's ad (which was a similar style) didn't.

Why is Nintendo still using this "Who are you?" stuff?  "Who are you?" doesn't work.  Where are the really high sales and strong brand name that has been created by it?  No one cares about Nintendo's franchise characters anymore.  Since these ads require the viewer to be familiar with the characters they have no selling power.  People don't know Nintendo.  They know Playstation.  Nintendo's ads need to inform viewers not remind them of something they are supposed to already know but in this case don't.

In terms of commercial success the Cube is performing well below Nintendo's initial goals.  So it makes no sense to stay with the same marketing formula.  Low sales of a high quality product means the marketing sucks so CHANGE IT.  I don't know what the solution is but doing the same thing as they've always done is without a doubt not it.  

Offline Bill Aurion

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RE: Nintendo Releases US Game Commercials
« Reply #9 on: November 13, 2004, 03:36:32 PM »
"What's the game about? Why should I buy it? Neither of those questions are answered with the ad."

Once again you only compare what YOU are thinking when watching the commercial, not the average consumer...
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Offline Arbok

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RE:Nintendo Releases US Game Commercials
« Reply #10 on: November 13, 2004, 03:53:56 PM »
Did anyone see the "Coming Attractions" advert (one with Kantos, Goldeneye and Metroid)? Love to see that one on TV, great choice of music too (love Rob Zombie, even if his movies might suck...). The other two Metroid Prime 2 commercails were eh, but that one was just perfect, one of the best video game adverts out there.
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Offline Ian Sane

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RE: Nintendo Releases US Game Commercials
« Reply #11 on: November 13, 2004, 04:00:10 PM »
"Once again you only compare what YOU are thinking when watching the commercial, not the average consumer..."

No I'm doing the exact opposite.  What I'm thinking when watching the commercial is "wow that's pretty cool".  But I already know what the game is about and that it will be worth owning.  What I'm trying to do is think like the average consumer who doesn't know anything beforehand.

Offline Bill Aurion

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RE: Nintendo Releases US Game Commercials
« Reply #12 on: November 13, 2004, 05:16:20 PM »
But the average consumer doesn't care about that, they care about what looks cool...This kind of advertising is aimed at that user base...
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Offline Caillan

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RE: Nintendo Releases US Game Commercials
« Reply #13 on: November 13, 2004, 05:31:57 PM »
I agree with Bill. Back in the 64 era a company called Monaco handled the advertising and distribution here in New Zealand. They had adds with lots of gameplay footage, but they never worked out very well. Sony on the other hand, had advertisements featuring a man with the head of a duck. The adds had nothing to do with the Playstation, but they were effective. New Zealand must be one of the least gaming-literate markets out there; pretty much everyone could be labelled an "average consumer", but people bought the PS advertisments (and the PS itself) anyway. Monaco lost a lot of money on the 64 generation, and now we have no advertising and meager distribution.

Offline 31 Flavas

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RE:Nintendo Releases US Game Commercials
« Reply #14 on: November 14, 2004, 08:52:03 AM »
Quote

Originally posted by: Ian Sane

But it's not perfect or even that decent.  It's the same commercial Nintendo's been showing all throughout the Cube life.  What's the game about?  Why should I buy it?  Neither of those questions are answered with the ad.  It's fun to watch but it's not going to create a buzz about the game just like the first Metroid Prime's ad (which was a similar style) didn't.
Well its called marketing to your audience. If someone doesn't care about Nintendo, well, they don't care. It's useless to market to someone not interested in or oblivious to your product. That's marketing 101.
Quote

Why is Nintendo still using this "Who are you?" stuff?  "Who are you?" doesn't work.  Where are the really high sales and strong brand name that has been created by it?  No one cares about Nintendo's franchise characters anymore.  Since these ads require the viewer to be familiar with the characters they have no selling power.  People don't know Nintendo.  They know Playstation.  Nintendo's ads need to inform viewers not remind them of something they are supposed to already know but in this case don't.
Uhm... Nintendo customers care about Nintendo characters. As much as you may want to say that Nintendo customers do not exist, they exist, and there are just as many, if not more, then Sony customers. Think GameBoy...

Who doesn't own a GameBoy / Gameboy Advance? Ergo, who doesn't know about Nintendo characters.
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Offline KDR_11k

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RE: Nintendo Releases US Game Commercials
« Reply #15 on: November 14, 2004, 10:09:49 AM »
I thought marketing was meant to appeal to those who DON'T intend to buy your product at the moment? I mean, they could have thrown Wind Waker out there without marketing and I'd bet it'd have sold almost the same. Those who already know about the game probably have decided already on whether to buy it, to them the commercial doesn't provide any value.

Offline NinGurl69 *huggles

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RE: Nintendo Releases US Game Commercials
« Reply #16 on: November 14, 2004, 01:04:02 PM »
I'm glad I don't watch a lot of TV.  Less exposure to a horrible multitude of ads.
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