Maybe it's just me, but reading this I get the impression that the GameCube has become their primary
target console, except where sports are concerned.
"SEGA is committed to Nintendo GameCube and will continue to support the platform with its leading entertainment properties including the recently announced "Sonic Adventure(tm) DX Directors Cut," as well as many other titles yet to be announced. As stated in November 2002, SEGA has been evaluating its resources and product lineup to ensure it is bringing the right games to the right platforms as the company builds towards becoming a profitable, independent content publisher. After careful examination, SEGA has made the strategic decision support to support Nintendo GameCube with a priority on delivering its leading entertainment properties such as "Sonic The Hedgehog®" and "Super Monkey Ball(tm)," proven franchises which have been top sellers on the system. Accordingly, SEGA will focus its sports development resources on delivering its SEGA Sports(tm) games to PlayStation®2 and Xbox(tm) on time at the start of each season. Nintendo GameCube is a fantastic platform for all genres of games. SEGA's entertainment properties have sold extremely well on GameCube and as a result we are placing priority and focusing our resources on delivering those titles to the platform moving forward. SEGA is committed to Nintendo GameCube and we will continue to support the platform in the future."And yes, this might just be meaningless compliments to soften the blow of Nintendo losing all of Sega's sports games, and all they specifically mentioned having a future on the Cube was Monkey Ball and Sonic, but...
http://cube.ign.com/articles/373/373041p1.htmlLast I heard all of Sega's non-sports games on the PS2 and XBox (except JSRF) were selling about as badly as sports games on the GCN (which are dead now).