Some of you are missing the point of Something Awful. That particular column is all about finding awful pictures of random people on the Internet and making fun of the people. The joke is that Cliff Yablonski (or in this special case, Jeff K) doesn't know any of them, so he's judging them entirely on physical appearance. He's incredibly, intentionally shallow, and that's the source of humor. I can understand if it's not your cup of tea, but I wanted to try to explain why some people think it's quite funny. There is a very thick layer of sarcasm on pretty much everything Something Awful does.