Pre-ordered mine as soon as Best Buy emailed me about it. I don't think I've ever bought a console from them but after nothing but shitty customer service at 5 different GameStops all in my immediate vicinity, I gave up on them years ago.
If I had known Nintendo World Store was going to have an event, I would of loved to of done my pre-order there; as far as I know it's the ONLY retailer doing a Midnight launch, which would be nice.. But not only is Best Buy closer but they offered the convenience of pre-ordering online. I actually pre-ordered it while at work, what could be better?
If I hadn't recently spent so much on my car, I'd still go to the NWS Launch event and try to pick one up as a gift, but that's not gonna happen unless..