Yeah, the only difference between this and other licensed brand games is that this particular licensed game is... so far... exclusive to Wii.
Have you bothered to investigate the developer's previous works Pittboi? They're mostly in the cell phone gaming scene... with one or two un ambitious licensed PC games and one console title to their name: a spongebob racer?
It's great to see them snag a great franchise and get ambitious, but the game will have to be carried more on solid gameplay design elements and actual fun design rather than the sort of technical prowess and expensive FX that, say, established, big, non-scraping-by third parties can bring to the project.
~Carmine "Cai" M. Red
Kairon@aol.com