Nintendo continues to solidy the IDENTITY of their console.
This is beautiful
Some people might say:
" this will not work...do they know what this means in English???"
"They MUST change it for the Northamericans' market"
when will you all realize Nintendo's focus is not USA?
They are global. The name of the new console reflects that. Anyone who speaks anothe language will understand.
And, also, this will affect sales. But it will affect sales "positively". Do you think Nintendo left out High-Definition capabilities, radically changed the input device, and gave this name on accident?
No. They are fully aware that these things WILL ALIENATE SOME PEOPLE. Its okay, those are the people that Nintendo WANTS to alienate. Do they want money from everyones wallet? Sure, but is that possible? No.
This is all marketing. They are defining their customers by defining the brand image. And, whether you like it personally or not, you must admit that the Wii has a brand that is very powerful.
Love/Hate
It either one or the other (with a good brand).