(I was debating whether to stick this in the Funhouse or not, because while this is a light-hearted satire of one of our more controversial posters, at the same time it is a serious criticism of his uber-cynical, bad-news-at-any-cost attitude, even when there is no bad news at all. See the Late 2005 DS Conference Talkback thread (the one where Nintendo announces this HUGE roster of popular, new, and upcoming DS games with an avalanche of Third party support, and Ian singles out Mario Hoops and its use of the touch screen before he goes into a tirade about Nintendo failing again.))
If you ran the Nintendo company like PGC Poster Ian Sane would run it, when would Nintendo lose all of their money and be forced into bankruptcy? You can be as specific or as vague as you want, such as one year or 4 months, 2 days, and 24 minutes.
Collected over the years of PGC posting, here compiled are the basic tenets of Ian's Nintendo-running philosophy:
1) No sequels. Ever.
2) No games that specifically target Nintendo and/or specific series fans.
3) No games that target "non-gamers."
4) No games that would sepcifically target casual gamers. Thats what EA does, you know.
5) No games that would alienate any gamers.
6) No spinoffs. Furthermore, no recogniziable characters, see rule #2.
7) No hardware innovation that could be possibly considered superficial and pointless by anybody at random.
No risks ever.
However, you also have the option of running the company with a specific Ian in time. Please note that 2003 Ian differs greatly from 2005 Ian and 2006 Ian. What's more, is for fun you can run vintage pre-1996 Nintendo with these Ian tenets, and see how Nintendo would have fared then. (I would include 1997-2005 Nintendo, but Ian has provided enough insight there.)
So I'll start:
1985-Total Ian Tenet Strategy
We are on the cusp of launching our new Home System, named the Deltatron. It was going to be called the Nintendo Entertainment System, but I felt that that would only bring in the Donkey Kong fans and nobody else, so that had to go for a more powerful name. As for launch titles, I was going to OK Mr. Miyamoto's Super Mario Brothers until I heard it was basically a spinoff of Donkey Kong. So I canned it and told him to work on a different game that is not a new risky endeavor and something that is more familiar to Donkey Kong fans without actually being a sequel, and more suited to Western tastes. He gave me a slight frown and mumbled something, which I can only interpret as total approval.
This man Mr. Yokoi came up to me with his and his team's design for the controller for the Deltatron. I was not pleased, not pleased at all. This "cross" shaped thing he called a D-PAW or whatever was clearly going to alienate the joystick-and-signle-button paradigm that has already been established. I told him to get rid of it and the second button that he added to the controller. That was clearly an afterthought. Furthermore, his new project... "Metroid" I don't know. I mean it has an "M" in it which will bring in the Subconscious Mario Fans, but it is basically a totally new, unfamiliar game that the market will not enjoy. I told him to axe it and make a football game. He blinked for a while before going stright into his office. He left later with several boxes. Must be working at home. What a trooper.
Finally, our R&D department came to me with this whopper of a terrible idea. A portable game system? I dismissed it out of hand. Portable games are a waste of time and energy, because our Game and Watch series has not totally been accepted anywhere. Portable games will never be acceptable.
Thank you for joined my Business Strategy roundtable.
Deg's Projected Nintendo Bankruptcy and Liquidation: 1988 after years of low sales and mass departures of talent.