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« on: February 08, 2003, 06:26:16 PM »
Hear me out. This, I know, is long, but see if you get me.
Okay, everyone, daily, hourly, constantly is talking about how Nintendo needs to change and do things differently if they expect to "win" the console war, etc. etc. etc. It's never-ending.
Now, by no means do I mean to imply that Nintendo has never made mistakes. Their reliance on certain things like Pokemon, for example, hasn't really helped their long-term image, and whatever image it helped to create, Nintendo is now, apparently, trying to downplay or even muddle, or even destroy (probably not DESTROY, but you catch me).
However, Nintendo has a clear image of who they are, what they do, what they are going to do, and how they fit into the gaming world. This isn't arrogance, and the choices they make, I believe, aren't foolhardy or rushed or small-minded or conservative. They have two main goals, and they are the two goals that they have always had--these two goals also come with a condition, you might say.
1) Make great games and make them fun.
2) Make money with great games to make more great games.
Condition: Never do anything to compromise your value system.
Now, hopefully since that's clear, you will see what I'm getting at.
Constantly, gamefans hear that Nintendo is "losing touch" (or has lost touch), that they are mired in the past, that they hold too dear the old ways of marketing, that Nintendo isn't paying attention. This last assumption strikes me as the most ridiculous. The question you need ask is how do people come to this conclusion, that Nintendo isn't paying attention? Well, the obvious answer is this: when a new game, like Grand Theft Auto 3, takes the world by storm and sells untold millions upon millions and ushers in a new dawn of gaming (which it pretty much did. Just read the way critics talk about the game--critics from magazines as various as EGM, Maxim, even Playboy--calling it one of the most "important" games of the 90s, etc.) This game CHANGED THINGS. It's a game FULL of plot and gameplay and story events and tasks, and yet watch how the average guy (which was nearly every person who bought GTA3, based on what I've seen) plays the game--he or she ignores the "tasks" and the "story"; they, for months and months, simply drive around town, running over pedestrians and shooting the legs off old women.
(Disclaimer: forgive the obvious comparison to GTA3, which really is terrific game--it's just such a cultural milestone, I can't help but use it. Realize I am not beating up on it.)
Now, I am not trying to condescend. If that's fun for you, great! Really. But the problem is, people take the current "Big Thing" and use that as the balance for the rest of gaming. They look to Nintendo, or "Kidtendo" as they might call it, and they ask, "Does Kidtendo have anything like this? NO?!!?? They must not be paying attention, or they would be all over this like the flesh-eating virus is on Michael Jackson!" Do you follow me?
Since this obviously isn't the sort of game, however good, that Nintendo is interested in, the average Joe Gamer says they are irrelevant. Am I rehashing what has been said time and time before? I think maybe so, but perhaps something is striking you as you read this.
So, where does Nintendo fit into the modern world? I know a lot of kids (I'm 24, and I have taught junior-high and high school English, so that's where some of my evidence comes from) who still find magic (I know, it's corny) in a game like Super Mario Sunshine. They also just love running over prostitutes in GTA3 if their parents allow (or, as the case may be, the sneak a copy into their houses as I've heard), however insane that may sound. A lot of these kids are also yelling about the new Zelda, the prospect of a new Mario Kart, even a few of my students really enjoyed the much-maligned (but in my opinion quite good) Pikmin and yearn for Pikmin 2.
The fact is, Nintendo IS who they ARE. They will grow, they will innovate, they will make new things, IN THEIR OWN WAY. It takes a special eye, in the increasingly competitive and flashy gaming war, to note the difference, but it is there. We are very hung up on exteriors, so it's easy for us to take a single look at a game and literally write it off for good. This is unfortunate.
Meanwhile, a lot of kids are having a grand old time, and the Nintendo Purists shout and fill up message boards ad infinitum (case in point, here). Nintendo belongs where they are, and they know it, but most of the world thinks they are being left behind in the realms of the Old Fashioned. Flaws and all, Nintendo does still matter though. And for all the true gamers out there, we know to dig a little deeper before we judge, and that's why it's so much more meaningful for us. And that sort of thinking is as cross-console as you can get.