Not sure about you folks, but iQue has and always been targeted for the China market. Believe it's equivalent elsewhere in the world would be the N64. Also believe that they are the first among console gaming companys' foray into the Chinese market. You can try importing it but well... it's all in Chinese but if you understand kanji in Japanese versions, you should be able to understand about 30% of the words.
All the gaming powers are rather eager to tap into the Chinese market because of the potential there (and of course, the high population as well. It's always believed that if all the Chinese spit at the same time, they'll drown the world
). Besides, there's currently little or no console gaming presence there. Microsoft has working on that a few years ago (with the Asian version of games) and Sony only recently realised China's potential as well and they started making versions of the PS2 to cater to them.
So I think Nintendo is actually ahead of the race there by launching the iQue before the others. I think it's just to gain a foothold there first.