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« on: October 26, 2004, 08:44:14 PM »
Nintendo's marketing is terrible. But Nintendo's real problem is they just don't know what's "cool". I mean, Sony got David Lynch to direct one of their launch commercials for PS2 - David friggin' Lynch, how neat is that? And it was a great commercial too. Releasing their console with indigo as a primary colour wasn't a good idea either - let's face it, it's really purple. Why not go with a nice snow white, or just stick with black. THe other serious mis-step is Nintendo's liason with "celebrities". We saw it with Donkey Konga, we saw it will the platinum party. Christina Aguilera and teenybopper pop punk groups doesn't increase Nintendo's appeal to anyone over twelve. The new Maxim campaign is also lame, I mean "playa" are you sh**ing me?!? I just find that condescending, if anything.
Their frigid reaction to onine gaming seriously hurts too - I can't help but fell they are being very short-sighted in that respect, thinking only about profit in the short-term, as opposed to the long term.
Nintendo also needs to develop some new franchises. Mario being pimped in every second game isn't good, because it means all people think when they think Nintendo is Mario, as opposed to great games.
Nintendo would also do well to make their next system an all in one. The reality is the Gamecube was $50 more than the competition rather than $50 less. Why? Because consumers looked at the opportunity cost - for only $50 more they could have a DVD player, instead of buying one for $100 extra and a Gamecube. Revolution should be Blu-ray or HD-DVD, 802.11b built-in and internet capable (not neccesarily WWW) so I can share my game saves with friends, stream music from iTunes to my stereo, movies from VLC to my TV, etc. The Revolution should not be a games only console, but a complete digital hub - download photos from digital cameras, movies from DV and perhaps even basic editing functions. It's all about VALUE and it's all about connectivity, but not in the way Nintendo have been advocating.