Well that's the thing when comparing Nintendo to Apple, Nintendo usually has a low price point, and aside from this last generation it has been known for having the top technology in its field. But if you're looking at pricing we have to acknowledge the fact that these products are mass produced in factories in China and the profit margin is grossly inflated compared to the cost of manufacture. Nintendo's profit margin is much lower. If Nintendo sold the same $2000 Apple product it would be profitable and still retail at about $400. That was the thing that I felt always held Apple back Pre-Steve return days, was that if they just sold their products cheaper they could get some more market share and make more money, luckily they found a separate goldmine in mp3 players and tablet computers, and because of their newness they could reasonably get away with charging whatever they wanted. Iv never owned an Apple product, but I used them extensively in school and I see their superiority. However, its sort of a range of superiority that I don't see justifies their price. However, it is always good for the brand to have Premium status. That is their user base.