I know I'll be buying it!
Of course, I got my DS on the day it was released, so I don't think they're worried about my money.
Is there still a cultural bias against women playing videogames in the States? I mean, most of my best friends are girls, and they all play videogames (and routinely kick my ass on every fighting game but Smash Brothers), so if there is a bias, I'm unaware of it in the circles I run in.
Including online.