Iwata speaks on 3DS
http://games.venturebeat.com/2010/06/18/nintendo-ceo-reveals-how-company-toiled-for-years-on-3ds-concept/
1.I personally am a user of iPhones and iPods. I think of what these mean to me as a competitor. But I never thought of them when we were designing the 3DS. If some people think that this might be the answer to the iPhone, then that should simply be the result. That is, it was not our goal to do that, but if people think that, it is the result. We never try to think in terms of any competitive product or company. If you do that, you just focus on a certain narrow area. Rather, we should think much more broadly. Anything that takes the time of a consumer might take away their interest in gaming, or their energies away from our products. Anything that does that should be our competition. We should not narrowly define our competition as Apple, Sony or Microsoft. We have to think of what kinds of experiences we can create that only Nintendo can create, and what no other companies can create. So the result is the Nintendo 3DS. If you say it is a solution against what Apple offers today, it is also a solution against all of the other competition.
2 I have to refrain from talking specifically about the price point. What I can confirm is that, in terms of the production costs, it will cost more than the costs for the Nintendo DS today. Having said that, we believe we will produce enough value worthy of the production cost. We do not think we have to sell the products below cost.
1. Hopefully he is saying the 3DS, through an app store maybe, will be able to provide the functionality of all its competitors, perceived and unknown. He kind of says the he doesn't think of Apple as a competitor than says that they are because they could potentially pull away customers. I'm just curious as to why the run-around, perhaps there are still more secrets to divulge, like VoIP and video chat.
2. So they're not going to sell the 3DS at a loss, and it's going to cost more than a DSi? He said DS, but the 3DS will obviously be more expensive to develop than both of those models were. If it's anything more than $250, they may have trouble with initial adoption, yes you are getting a lot for your money, but all people are going to think is; "am I going to spend that much on a tiny video game player" until they realize all that it does.