Topic: Ask & receive: Nintendo advertises Shop Channel on TV

[Killer_Man_Jaro]

I have to admit, I didn't see this coming so soon.

Not long ago (by which I mean 2 days ago), an article published on GamesIndustry.biz cited a number of WiiWare developers who were calling for Nintendo to put more into promoting WiiWare to customers. Analysts estimate the proportion of users going online on Wii is just around 20%.

What a coincidence. It was just this evening I saw the new advert.

I was unable to find it on YouTube, as it is a fairly recent advert, but any forum readers in the UK will probably see this soon. Basically, it was an actor explaining how his 'family' uses the Wii online (and this was on Sky 1 by the way, which is the main channel of the biggest UK-based pay TV provider) while a montage of all these activities plays over the narration.
Firstly, he plugs Guitar Hero and Band Hero, whilst describing how he buys and downloads new songs to play. Next, he demonstrates the BBC iPlayer on Wii. Finally, he shows off what WiiWare is on the Wii Shop Channel menu, and surprisingly, he then advertises Bonsai Barber!. At the end of the advert, it displays a link to the Nintendo website. I checked and it's now got a new video showing everything off in more detail.

Obviously, we're all thinking "Finally" and yeah, this kind of exposure took longer than it should have to begin, but leaving all that to one side for a moment, I have to say this is perfect. This is exactly what WiiWare needs. It'll be a while before we can tell if there is any significant increase in the amount of people connecting to the internet on Wii, but I reckon this could spur a great uptake to it. Bravo, Nintendo UK's marketing team, bravo.

[Kairon]

Well it's about time!

Actually, NOJ has been pretty gungho about getting Wii users in that market to go online. They have help lines and free wii point giveaways and even a wii themed one-button router just for it!

I mean,  Nintendo home company is actually EXTREMELY aggressive on so many Wii blue ocean related issues, it's just that we rarely see NOA or NOE follow their lead. It's almost like the further one gets from Iwata, the less proactive they become.

[Shorty McNostril]

I can't remember the last time I saw an ad for anything Nintendo in here in Australia.

[Kairon]

Apparently, Nintendo's advertising is pretty gung-ho in Korea.

[KDR_11k]

They've got the connection helper stuff here too.

[BlackNMild2k1]

i just hooked someones Wii up online.
Do I get something special now?

[KDR_11k]

Do they have connection helpers where you live? I think there's a news post on the front page of the shop channel that describes what to do, your reward would be 500 points (connect ten Wiis to receive ALL Nintendo NES games for free, connect 20 to get ALL NES, SNES and N64 games for free, both first and third party).

[BlackNMild2k1]

I've hooked up 2 Wiis that aren't mine so far.

[Mop it up]

Nintendo needs to stop advertising for World of Goo and start pushing other WiiWare games. The game isn't THAT good.

[BeautifulShy]

Do they have connection helpers where you live? I think there's a news post on the front page of the shop channel that describes what to do, your reward would be 500 points (connect ten Wiis to receive ALL Nintendo NES games for free, connect 20 to get ALL NES, SNES and N64 games for free, both first and third party).

As far as I know there isn't a program like that in the states. Nintendo started this program in Japan with the DSi. Later Europe got the program I think 2 months back. America doesn't have the program yet. I showed 3 people online how do do it.