Dress up like Jon Lindemann.
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Sony didn't stick with the $600 price tag for long. Dropped to $300 within a year. Sony made the adjustments as soon as it saw sales drop. Hell they even took a $100+ per console hit just to increase it's userbase. Nintendo continues to sell the WII U at A PROFIT nearly two years later? It was profitable at 2nd quarter of 2013. Sony made the choice to save the PS3, which for the most part it did (80 million units);