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Mariobilia #1

by Andrew Brown - May 25, 2012, 12:10 am EDT
Total comments: 7

Welcome to my semi-regular merchandise focus! Today: Goldie figures.

It's no secret that I'm a completionist.

Games with checklists give me a dirty, nagging, unsatisfied feeling if I quit before seeing 100% on my save file or leave that one blank space in the list of achievements. It's for this reason that I'm hesitant to ever play another Animal Crossing game again after spending two years on Wild World.

This compulsive need to acquire everything doesn't just apply to games, and I'm a sucker for merchandise related to the games and series that I love. The words "Limited Edition!" or "Collect the whole set!" are usually enough to get me to throw down the cash without question. I have way too many expensive One Piece figures.
Nonetheless, a hobby is a hobby and I love researching whatever awesome Nintendo related stuff hits the store shelves. I figure my obsession might at least be of use to like-minded collectors out there. And so, welcome to the first of many merchandise spotlights I'll be writing up, showing off some of my personal collection, presenting exciting news about cool new collectibles on the market or reminiscing about rare gamer swag from the past. This is my Mariobilia.

Today I'll be taking a look at the Goldie line of Super Mario Mini Figures.

These figurines have made their way to store shelves all over the world, but were manufactured by Goldie Marketing - which is actually situated close to where I live here in Australia. Apart from their growing line of Mario swag, they've also become a well-known producer of licensed toys for brands like Mr. Men and Sesame Street.

Series 1

Series 1 was released in 2007, and features Mario, Luigi, Yoshi, Bullet Bill and a double pack with a Bobomb and a Paragoomba. These were later released in packs of two with red metal tins featuring Mario, and then later as a complete Series 1 Collection.

Series 2

Series 2 contained different poses for Mario and Luigi, Princess Daisy, Lakitu, a Koopa Troopa and a Shy Guy. These were released in 2008, with a later re-release in green Luigi tin two-packs, a Series 2 Collection box, and recently a large Mario-shaped carry case has surfaced containing all twelve figurines from both the first two series.

Series 3

Series 3 has Fire Mario, Princess Peach, Donkey Kong, Dixie Kong, Toad and a new Yoshi pose. These came out in 2010 (with an early release at some game and anime conventions before landing in stores), and like the first two sets they were later released in metal tins - the same red Mario ones from Series 1, and as a complete boxed collection.

Bowser

The gargantuan Bowser figure was released by himself this year and is roughly the size of a tennis ball, I guess to keep the size relative to the other figures in the set. Between Series 3 and now, Goldie have released several multi-figure packs containing multiple colour variations of the orignal Yoshi and Toad figurines, as well as some "super" and "special" three-packs containing several figures from earlier sets and including a few figures from the not-yet-released Series 4, such as Diddy Kong, and an alternate Donkey Kong in a thumbs-up pose. It's currently unknown if and when series 4 will eventually hit shelves as the gaps between releases has slowed significantly, but I had the rare opportunity to see the prototypes in a cabinet at the Goldie office a few years ago (sorry, no photos). The three remaining unreleased figures were Wario, Waluigi and a double pack with Goomba and Boo.

The metal collectors tins from Series 1 and 2.

The figurines are quite nice quality with decent molds, though the end result varies, as messy paint splotches and inconsistencies are fairly common. Avid collectors will want to inspect them on the store shelves to pick out the best of each figure. Most of the top-heavy or oddly shaped characters have their own little stands to keep them held up, however some figures such as Series 2 Mario and Series 3 Yoshi fall over frequently with little more provokation than someone simply walking past the shelf. I'll just assume I got some of the bad ones from the production line, nothing a little blu-tak doesn't solve. The hair piece on the Peach figurine is usually glued on slightly too far back, making her forehead stick out farther than her bangs. Bowser in particular had many messy plastic lumps on his spikes and horns where the pieces came out of the factory mold and were not cleanly cut - I trimmed them off with nail clippers.

My complete collection thus far

All in all, these are a nice line of figures for those who want to adorn their shelves or computer desks with a little Mario style. The full box collections are a better deal than the individual first releases, and while some can be pricey (Bowser was AU $15!) they're an easier option than importing figurines from Japan. Picky people will want to sort through the shelves to find the better-made ones as the manufacturing quality is not consistent.

Thanks for checking out the first entry in my new blog series. I hope to show off some of my other Mario stuff at a later date, and check back later for my look at the highly coveted Hyrule Historia in Mariobilia #2.

Images

Talkback

joshnickersonMay 25, 2012

As a huge Mario fan, I really wanted to collect these, but at $7.99 USD a pop for a 3" tall figure, I couldn't justify dropping the cash for them.

Especially when I remember paying half that for a Ninja Turtle figure complete with accessories back in the 80s...

God, I'm old.

That's inflation for you! Ninja Turtles was one of my earliest collecting obsessions, I just recently got into the new IDW comic relaunch, it's great so far.

I remember when you could get a movie ticket for $5...

AilingforaleMay 25, 2012

I remember paying $2.50 for a movie ticket... I also remember collecting Ninja Turtles too though.  Though, I only collected the Michaelangelo.

ejamerMay 25, 2012

Cool collectibles, but which are your favorite figures?

DanielMDaniel Mousseau, Staff AlumnusMay 25, 2012

Your just like me, I'm a sucker for collectibles. When I went to New York one year, I spent like 3 hours in the Nintendo World Store and left with a Varia Suit Samus statue made by First 4 Figures. Cost me a pretty penny but only 2500 were made, so I couldn't pass up the chance. When it comes to games, I always buy the "Limited/Collector's Editions".

RasMay 25, 2012

$2.50 for a movie ticket?  Ha!  Back in my day, we were kept entertained by shadow puppets on the log cabin wall, and we liked it!

Spooky TanukiMay 26, 2012

Man, what I wouldn't give for some decent Mario figures! No offense, but this series of figurines doesn't do it for me. They're too expensive for having no articulation or anything. If there is ever a proper line of action figures, I'll probably buy every single one of them.

I really loved the ToyBiz Mario Kart figures from years and years ago. Those are nice figures.

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