3:10:13: EA Press Conference
2:00 The show is opening with a trailer for Dante's Inferno
EA President, Riccitiello takes the stage
Introduces Producer John Knight for Dante as well as Sims 3 team
Sims 3 Trailer
2:05 - Talks about the Wii platform and how it has grown
Introduces Chip...
Clip for Littlest Pet Shop plays in the background
2:08 - This fall littest pet shop online, ties in with doll (LPSO Pet) that has information on it.
2:09 - Trailer for Littest Pet Shop Online (Shows mini games that take place in city county and beach)
2:11 - Charm Girls Club (EA Girls) 4 titles coming
My Fasion Show, My Fashion Mall, My Fashion Prom (DS), and My Fashion Pajama Party (Wii)
Collection of four girls are teasing up hair in a race to get it the highest.
2:13 - Generic Charm Girls Club trailer shown. (... come on, come on be a part of Charm Girls Club!)
2:14 - Need For Speed Shift new focus on attention
Shift "redcefines" racing. Each player will have a driver profile.
Players will all pick different profile types which will allow them all to race differently.
Four compentnet - personality, success, profile, and badges.
Showing the game in motion in a London track
Visually impressive, cockpit view
Play ends with a crash, announce E3 competition to win a BMW M3
2:19 - Dragon Age Origins is introduced by two members from Bioware, Dr. Ray Muzyka and Dr. Greg Zeschuk
Brand new, in game footage begins...
Coming October 20 for 360, PS3, and PC
Mass Effect 2 now being introduced by same 2 Bioware Members
First full gameplay trailer of the game...
Moving on to EA SPorts... Showing video that obviously plays off of Your in the Game since every day people are seen on the field, court, ice, etc
2:26 - Peter Moore takes the stage
Fight Night ROund 4 (PS3, Xbox 360) next game of focus
Round 3 upped the visual standard, 4 touts an all new physics engine to take the game to the next level
Mike Tyson and Muhammed Ali fight
Now 60 fps, instead of the 30 fps Round 3 was
Strength and how the punch is thrown and how clean the punch is totally determined by physics.
Tyson hit with a strong blow, hits the floor via physics
Height and weight totally correct now which alters the strategy of the game
Muscle flex, facial alteration, spit and sweat all dynamic.
2:30 - Fight Night Round 4 now launching June 25, 1 week early
Peter Moore announces EA Sports MMA an all new series. Coming 2010, being worked on by Tiburon.
Vast array of world fighters, many fight styles.
Steve Chiang, head of Tiburon and World Wide development takes the stage
A new EASports.com launched today to help unify the game experience to the PC online experience
Connectivity features that effects in game revelead
PLayers can go to the site create a team, stadium logos, jerseys, etc. PLayers can also save everything and reupload it in case of loss.
Titled Team Builder and available now on the new site. teambuilder.easports.com
Madden NFL 10 can now also be customized online. Madden Online Franchises
2:37 - EA SPorts Active now focus
Moore talking about the video game stigma of gamers being overweight/unhealthy
Active Trailer being shown discussing a 30 Day Challenge
Players have lost from 10 to 25 lbs
Seems to be some sort of commercial type video
Allison Sweeney takes the stage (also in the commercial)
Back and forth (mindless) discussion between Sweeney and Moore about Active
600k units of the game moved already - Most successful EA Wii launch
Active Sports Expansion Pack announced and coming this Winter (30 new exercises and activities)
Will feature a tropical theme.
EA SPorts Grand Slam Tennis now focus
Live demonstration begins
As Peter Moore smack talks Pete Sampras' terrible performance (Moore's in game player), he sneaks in behind him
Sampras cracks that this game is easier than the real Wimbledon (which makes its first appearance in a Tennis game here)
Sampras, Moore and EA rep all exit the stage
2:47 - Tom French Lead Designer of The Saboteur takes the stage (from Pandemic)
Introduces new trailer for the game
Game is being played on the stage, sports a black and white palette with selective coloring.
Tim Schafer takes the stage to discuss Brutal Legend
Discusses a bit about the game, nothing too particular. Also announced a few of the Metal singers that are doing voices for the game
Brutal Legend Trailer
Coming October 13
3:00 - Cevat Yerli CEO of Crytek has taken the stage
Announces that they are working with EA on Crysis 2
They are creating the game simultaneously for the 360, PS3, and PC
It will use the CryEngine 3
John Ricitiello takes the stage again and introduced Dave Jones of realtime Worlds
APB will be published by EA
APB trailer shown (will be an MMO)
3:08 - Star Wars the Old Republic introduced (MMO as well)
3:11:02: World wide exclsuive cinematic trailer for the game introduced
3:14:58: Riccitiello takes the stage again
3:15:22: Closes the conference...
See ya guys at Ubisoft!
