A premium experience for mobile.
http://www.nintendoworldreport.com/news/43388/super-mario-run-announced-for-ios-android-later
A historic first will mark Mario's debut on mobile phones.
Shigeru Miyamoto appeared at Apple's iPhone 7 announcement conference today to debut Super Mario Run. The base game is designed to play in a similar fashion to an endless runner, but offers different levels and timing-based platforming challenges. There is also an option to race friends, and the ability to build courses using coins collected in the other modes.
The app is expected to launch on iOS first this holiday, and will have a free demo with a full-game purchase afterward. Mario stickers will also be available in iOS's iMessages app.
Nintendo has confirmed that this is the fourth mobile title in their lineup due to release before the end of March, with the Animal Crossing and Fire Emblem apps slated to launch after Super Mario Run.
The timing with Super Mario Maker on the 3DS is good but could Nintendo actually have got some Wii U sales out of this if Mario Maker was still a Wii U exclusive? There are enough other Mario games on the 3DS that its sales could be helped by this but they've really tossed the Wii U to the curb since that was a Mario game that really didn't have a 3DS equivalent. I'm not thinking the Wii U is going to make any comeback but Nintendo has now rigged it so that it absolutely won't.
Will this surpass the sales of Mario is Missing?
... the bare, minimal effort to appease a mass audience and investors.
I hate it when developers are accused of laziness, but I can't help but see Super Mario Run as the bare, minimal effort to appease a mass audience and investors.