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NWR Interactive => TalkBack => Topic started by: NWR_Lindy on July 17, 2010, 05:20:00 PM

Title: Ignition Rebrands, Focuses on Digital Distribution
Post by: NWR_Lindy on July 17, 2010, 05:20:00 PM

Muramasa publisher undergoes a 'major strategical evolution'.

http://www.nintendoworldreport.com/news/23708

Ignition Entertainment, publisher of Muramasa: The Demon Blade for Wii, has announced that it is rebranding and shifting its focus to digital distribution platforms.

The company's new name is UTV Ignition Entertainment, assuming the brand of Ignition's parent company UTV Group. In what the company is calling a "major strategic evolution", they will emphasize the development, marketing, and publishing of titles on digital platforms like Xbox Live, PlayStation Network, Steam, Facebook, Apple's App Store, and Google Games.

According to GamesIndustry.biz, former IGN executive Justin Keeling has joined the company as chief of global strategy and product to spearhead this new initiative.

Title: Re: Ignition Rebrands, Focuses on Digital Distribution
Post by: TJ Spyke on July 17, 2010, 06:39:40 PM

What a shame, but I guess this is financially the best move for them (the same way Majesco shifted their focus to handheld games and budget games after Psychonauts and Advent Rising bombed).

Title: Re: Ignition Rebrands, Focuses on Digital Distribution
Post by: Stratos on July 17, 2010, 07:28:31 PM

Well, from what I hear their localization work is not very good so its probably for the best. Now they can stop sniping projects from XSeed. Too bad XSeed is rather slow to localize projects.

Interesting that there is no mention of WiiWare or DSiWare on that list.

Title: Re: Ignition Rebrands, Focuses on Digital Distribution
Post by: Retro Deckades on July 17, 2010, 11:21:27 PM

Quote from: Stratos on July 17, 2010, 07:28:31 PM

Interesting that there is no mention of WiiWare or DSiWare on that list.

I also found this interesting, although I can't readily recall any Ignition games other than Muramasa (which is sitting on my shelf and I have yet to play).

Title: Re: Ignition Rebrands, Focuses on Digital Distribution
Post by: TJ Spyke on July 17, 2010, 11:47:01 PM

According to Wikipedia and the company's website:

DS games:
*Blue Dragon Plus
*Boing! Docomodake DS
*Lux-Pain
*Nostalgia
*Spectral Force Genesis
*Teenage Zombies: Invasion of the Alien Brain Thingys!
*Tornado
*Zoo Keeper

Wii games:
*Muramasa: The Demon Blade
*Arc Rise Fantasia
*Mercury Meltdown Revolution
*Metal Slug Antholog

Xbox 360/PlayStation 3 games:
*Deadly Premonition
*Blacklight: Tango Down (also on PC)

They also made the Xbox 360/PlayStation 3 versions of The King of Fighters XII.