600,000 First-Week Purchases Attracting Veteran and New Gamers
REDMOND, Wash., Nov. 27, 2006 - Built on a foundation of pure fun, Nintendo's new Wii™ video game system sold through to more than 600,000 consumers in the Americas in just its first eight days of availability. That's a rate of nearly one per second continuously since the Nov. 19 launch. Including just first-party software and accessory sales, Wii instantly has become a $190 million business in the Americas. During the Thanksgiving holiday shopping weekend, there was plenty of conversation across the nation about the high demand for the Wii system, with the acknowledgment that if you see one, you'd better buy it.
"Even with sales already in excess of 600,000 units, demand continues to exceed supply, as it's clear this is one of the ‘gotta-have' products for the holiday season," says Nintendo of America President Reggie Fils-Aime. "We've shipped retailers several times the amount of hardware the other company was able to deliver for its launch around the same time - and we still sold out. Given the inclusive nature of Wii game play, we're seeing this new form of video gaming is already a huge hit with gamers and newcomers alike. It continues to be a phenomenal launch."
The system also is succeeding in its stated mission of reinvigorating current players, while attracting new ones. Every Wii system includes the five-game Wii Sports™ software, which is the talk of the Internet, featuring countless reports on how previously devout non-gamers have suddenly been converted via the amazing new way games are experienced using the system's remarkable controller. At the same time, the masterful The Legend of Zelda®: Twilight Princess, a favorite of avid gamers, already has achieved sales of more than 454,000 units in the Americas, representing more than 75 percent of all hardware purchasers.
Licensees, pleased not only with the sales performance of the Wii, but also its creative development capabilities, are publicly sharing their comments:
"Madden NFL 07 is a great example of how the Wii gives players a whole new experience on their favorite games," says EA Studio President Paul Lee. "EA's creative teams are working to build more Wii features into some of our most popular franchises."
"The creativity we've been able to unleash on the Wii system with our game Red Steel has been eye-opening for our development teams," explains Ubisoft President Laurent Detoc. "Having the opportunity to design and develop entirely new game-play experiences using the Wii Remote and Nunchuk is both exciting and rewarding."
Classic games also are proving to be a hit on Wii, which offers downloadable access to 20 years of the best of Nintendo®, Sega Genesis® and TurboGrafx16™ hits via the system's Virtual Console™ feature.
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Originally posted by: Pryopizm
What happened to rolling out one million at launch? No wonder every store in my area got so few.
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Originally posted by: VGrevolutionQuote
Originally posted by: Pryopizm
What happened to rolling out one million at launch? No wonder every store in my area got so few.
Um I believe that 1 million was an estimate, nothing official, so Nintendo really has nothing to answer too. Regardless I don't have much sympathy for people who didn't wait a couple hours before launch, it isn't like 600k is something to sneeze at and you didn't have to camp out for over 24 hrs to get one.
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Originally posted by: Svevan
Who cares if one million was an estimate? (it wasn't, it was a goal) The point is that they wanted it, made it clear they were going to do it, and then didn't. Note the news story: they wanted one million for North America. Now they're saying the system sold 600,000 in "THE Americas." That's a serious misstep. What went wrong, Nintendo?
Of course nothing's doom and gloom yet - the system is selling, which is great, and they're outdoing PS3 of course. But four million by year's end is looking less likely (actually it's not going to happen at all).
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Originally posted by: nintendogamecube86
This is gonna be a monster in Japan, I expect it to be like the DS Lite launch, where people lined up for hours before it launched and was buying them so quickly that Nintendo was easily selling over 100K every week (and the only think stopping the numbers from being even higher was Nintendo not being able to manufacture them fast enough).
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Also: 75% bought TP? Who the hell are the other 25%? Besides Ian?
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Originally posted by: zakkiel
VG, if you only had to wait a couple of hours for yours, then you got lucky, plain and simple. So get off that high horse.
Based on what I remember from my town, if Nintendo had in fact shipped one million, it would just about have filled all the early morning lines. Everyone who got in later would still have missed out, but I'd say it would have more or less satisfied demand. Oh well.
Also: 75% bought TP? Who the hell are the other 25%? Besides Ian?
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Originally posted by: Klapaucius
I'm thinking the the other 25% are first time gamers who've never played Zelda before, or more likely are people waiting for the Gamecube release.
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Originally posted by: Ages Not to mention they're trying to launch in three terrirories in a span of less than a month.
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Originally posted by: zakkiel
Also: 75% bought TP? Who the hell are the other 25%? Besides Ian?
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Originally posted by: zakkiel
VG, if you only had to wait a couple of hours for yours, then you got lucky, plain and simple. So get off that high horse.
Based on what I remember from my town, if Nintendo had in fact shipped one million, it would just about have filled all the early morning lines. Everyone who got in later would still have missed out, but I'd say it would have more or less satisfied demand. Oh well.
Also: 75% bought TP? Who the hell are the other 25%? Besides Ian?
QuoteThey never did that. In fact, there was a press release saying they expected shortages for launch..
Nintendo made it out like the Wii would be easy to find.
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Originally posted by: IceColdQuoteThey never did that. In fact, there was a press release saying they expected shortages for launch..
Nintendo made it out like the Wii would be easy to find.
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Originally posted by: Svevan
Point me to it IceCold - I want to get to the bottom of this before my next Podcast so I can apologize for adding fuel to the "don't pre-order" fire.
edit: Thanks Arbok.