I think this is a brilliant move by Nintendo. This not only helps control their product message being delivered to the main, but very different, crowds that E3 serves (retail, media, and gamers), it also makes it hard to compare their info presentation to that of Microsoft and Sony. I don't know what people were expecting Nintendo to pull out to essentially "win" E3 this year in the press event category (games, I know), but unless Microsoft AND Sony actively try to sabotage their own pressers, they are pretty much guaranteed to have great events that's gonna have the internet going crazy.
Limping as it is to E3, there's no way a traditional press event for the WiiU would stand up to this year's offering by the other two. But thankfully Nintendo themselves seem to be aware of this also and are attacking the competition from a different angle instead of head-on. Releasing info in concentrated bursts, tailored to the specific audience it's being presented to, and spreading this out over the coarse of E3 instead of 90% of it in a 1-2 hour presser is a better strategy. This also allows them to not be lost in obscurity (or embarrassment) between the two new boxes duking it out like godzilla monsters.
I think this is actually a smart move on Nintendo's part. Every time they introduce stuff to the "internet at large" they get crucified, and so much of their product is most impressive when getting people hands-on play time anyways.
This is Nintendo specifically targeting Western media without a whole bunch of distractions or opinions shaped by the internet echo chamber. They would have been drowned out by Sony and Microsoft at E3 anyways, as that's what the press will chase, the big stories. This sits them down and forces them to focus on Nintendo products in a controlled environment.
Everyone says E3 is a terrible environment to absorb specifics when demoing games. Unlike the other 2 competitors (who will likely be expected to rely more on tech demos and trailers than mature software when showing off their latest hardware), Nintendo will be relying soley on games to stand out. In order for said games to make an impact, what Lindy said makes sense and further makes me believe this is the right direction to go.
Live stream and recorded stream of the press conference via Wii U and 3DS.
Time-limited downloadable demos for ALL games that were going to be shown off on the sales floor, with video introductions by Nintendo staff talking about the game, what to do, etc.
Miiverse interaction for the demos, so folks can ask staff questions about the games.
E3? Who needs it. Nintendo Direct, baby.
Because they are breaking away from tradition with how they're handling E3, they are now free to do whatever they want with their info. If they actually implement even half of those suggestions, Nintendo could pull significant attention away from their competitor and also cause a big paradigm shift in how to do E3 (at least among the big 3). I really hope they leverage Miiverse and the eShop during E3.
I know it's silly to feel so invested in the success of Nintendo at E3, particularly in the minds of non-nintendo fans. But for the first time since the WiiU launched, I actually feel more positive about E3 for them now because of this new strategy and the potential it holds.