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« on: February 19, 2003, 04:41:47 PM »
Really, this is the reason why we don't see Nintendo advertising more. I'm guessing they don't want to advertise past the point where it will stop creating profits and become costly-a simple cost/benefits comparison. For example, if Metroid Prime would make (just pulling numbers out here) $60 million in profit, and a $10 million ad budget would ad $20 million profit, they'd do it. But if a $20 million ad budget would only ad $25 million, they wouldn't. This is the difference, I believe, between Nintendo's ad campaigns and Sony and Microsoft's. They (Sony and Microsoft) will promote a game far beyond profitable levels, in order to sell more systems, and thus more games, and in the long run more money. Nintendo, in its maximize-current-profit strategy it's been in for decades, only looks at each item individually to determine profit gain. This is, I believe, why we see so much more advertising from the other two companies.
Keep in mind that the numbers mean nothing, and I'm just speculating.