MAJESCO SECURES 'GAME BOY ADVANCE VIDEO' RIGHTS TO DIC ENTERTAINMENT'S HIT PROPERTY 'STRAWBERRY SHORTCAKE'
Top-Rated Content Continues To Utilize Company's Acclaimed Technology; Entertainment Industry Buzzing About Majesco's Growing Phenomenon
EDISON, N.J., April 27, 2004 - Announcing its fourth licensing agreement within the last month in support of its Game Boy ® Advance Video (tm) technology, Majesco Holdings Inc, (OTC: MJSH), a leading publisher and distributor of interactive entertainment products, today confirmed its agreement with DIC Entertainment, exclusive worldwide licensing agency for Strawberry Shortcake, to publish four episodes of the top-selling American Greetings brand as part of its new Game Boy Advance Video product line.
Under terms of the agreement, Majesco secures the U.S. and Canadian rights to apply its proprietary technology to the extremely successful Strawberry Shortcake brand created by American Greetings. The first product, Strawberry Shortcake Volume 1, will contain two 22-minute, edited episodes - "Meet Strawberry Shortcake" and "Spring for Strawberry Shortcake" - scheduled to ship in the spring.
"We are 'berry' delighted to partner with American Greetings and DIC Entertainment to bring such a highly respected and well-known property as Strawberry Shortcake to more than 20 million Game Boy ® Advance and Game Boy ® SP owners," said Jesse Sutton, Chief Executive Officer, Majesco. "The attention given to our Game Boy Advance Video technology by retail, Hollywood and leading entertainment companies is unprecedented in company history."
"We are excited to work with Majesco to introduce Strawberry Shortcake to the extensive Game Boy Advance audience," said Nancy Bassett, Senior Vice President, Worldwide Consumer Products, DIC Entertainment. "With this new technology now available, fans will enjoy a truly interactive experience as they follow Strawberry Shortcake and her pals on all their adventures."
"The popularity of Strawberry Shortcake resonates as deeply with little girls today as it did twenty-some years ago," says Mike Brown, Vice President, Licensing, American Greetings. "To combine her with leading edge technology demonstrates how on-target we were with updating the character for today's kids."
Majesco's new Game Boy Advance Video line-up is scheduled to debut this spring. To register to receive product updates and additional information about new releases, please visit www.gba-video.com.
Additional information about Majesco and their entire line up of exciting entertainment products can be found at www.majescogames.com.
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Originally posted by: PGC NewsBot
"We are 'berry' delighted to partner with American Greetings and DIC Entertainment to bring such a highly respected and well-known property as Strawberry Shortcake to more than 20 million Game Boy ® Advance and Game Boy ® SP owners," said Jesse Sutton, Chief Executive Officer, Majesco.
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...respected and well-known property as Strawberry Shortcake....
