Remember that time Nintendo launched a popular product and then immediately ceased production?
Nintendo has ceased production of the incredibly hard to find NES Classic, and I can't stop laughing. I should be mad at a company that made it very difficult to find a product that I absolutely wanted, but instead I'm so beyond incredulous that I can't be mad. Nintendo has made possibly the most Nintendo-like move of all time in ceasing production of probably its best-received product since the original Wii.
There are any number of reasons they could have done this. Perhaps they came across production issues they just couldn't easily overcome, and figured the better answer rather than start over would be to just scratch the product and try again later. Maybe there was a licensing deal with Tecmo, Konami, Square Enix, or another third-party partner that was a major roadblock for producing the NES Classic. Quite frankly, there is no answer which makes the news any easier to swallow. For a company that has been selling products for over a hundred years, they have a shocking inability to measure supply and demand.
Looking back to 2006, at the original Wii console, we probably shouldn't be surprised. Critics shouted loudly that Nintendo was creating false scarcity by holding back production of the Wii to keep the thing hard to find. This is a strategy that makes a lot of sense for two months. Maybe even six, if it's a product you intend to sell for a long time. At a certain point, however, you have to let the consumers who want to give you money for your product actually do so. Two years was far too long for any sort of false scarcity argument to hold any water, and that's about how long the Wii was almost impossible to find without tracking retail inventory and waiting in line hours before opening.
Some might look at the struggles of Wii U and amiibo and think that Nintendo was overly conservative with NES Classic production as a result, but these are fundamentally different economic problems, and Nintendo knows that. With amiibo, they had to balance production of dozens of different models, hoping that they wouldn't overproduce Mario figurines and underproduce Zero Suit Samus. It's understandably a very tough challenge to meet, and in the end Nintendo has learned a lot of lessons, but done well. With Wii U, they were clearly overconfident, but Wii U is a platform. NES Classic is not; it's a toy that doesn't need to sell accessories or worry about attach rates for games.
From the very beginning, people knew NES Classic was going to be a hit. It made mainstream news, and people who don't even buy video games in 2017 were interested in this product. We knew it was going to be hard to find, but I don't think anyone thought that in April 2017, six months after release, the NES Classic would be a ghost. It's simply flabbergasting.
At this point, we're stuck wondering a few things.
1) Does anyone at Nintendo earn a paycheck by estimating supply and demand? If so, how long have they had their job? They should be fired.
2) Will Nintendo relaunch NES Classic? It seems to me that if licensing fees were part of the downfall, maybe they should just drop the third party games and relaunch the system with first party exclusives. It might not be as appealing, but it's better than nothing.
3) How is Nintendo going to market their back catalog if not through Switch Virtual Console or NES Classic? Nintendo is basically doing nothing with their archive library right now, and although Switch VC has been promised, no one has any idea what form it's going to take.
In the end, Nintendo will do what it wants to do, and no armchair marketing advice from me will change that. But this type of baffling decision making is part of the reason I don't own a Switch yet. I have a really hard time trusting Nintendo right now, and it may seem silly to tie this NES Classic gaffe to something as major as the new Nintendo console, but I'm past the point in my life where I feel compelled to buy Nintendo hardware just because it's Nintendo hardware. They have to try a little harder than that, and when they make baffling decisions like discontinuing a sure thing like NES Classic, they're not doing a very good job of building that trust.
But, the NES Classic is Nintendo Hardware and software that you wanted just because it's Nintendo hardware and software.
I don't get it, honestly. I really don't. I have only heard of one other person even speak about getting an NES Classic, and I personally considered it for a fleeting moment before I realized that half of the games on it aren't very good. At all.
They also have another console that is selling quite well which offers much better returns for them. That's probably why they aren't continuing production.
From the very beginning, people knew NES Classic was going to be a hit.
QuoteFrom the very beginning, people knew NES Classic was going to be a hit.I didn't agree with this - but let's not pretend that the entire internet was rushing to worship the classic.
I don't anyone would argue that. But those on the other side were a pretty small minority.
Can we be honest and say that the real reason Nintendo are discontinuing the NES Classic is because of piracy? Because that's the real reason.
People are learning they're able to mod this console easily and add, basically, the entire NES library. Nintendo do not like this, obviously. So what do they do? Discontinue it.
It seems to me that if licensing fees were part of the downfall, maybe they should just drop the third party games and relaunch the system with first party exclusives. It might not be as appealing, but it's better than nothing.
NWR and the writers who blindly believe everything a company that's managed to stay around since 1889 says publicly to the point that they question its understanding of economics, and failing to recognize the suspicious fact the same company also said the exact same thing about other sell-out products of theirs (Super Mario All-Stars for Wii, certain first wave SSB amiibo) only to start making them again anyway. The Atari, Coleco, and Genesis Throwback systems have been out for a while.
Maybe it's just me, but it seems to me their history might suggest this is just the kind of thing they say publicly to gauge public reaction, and has very little reason to be taken seriously.
If by any chance they ARE really discontinuing it, then I'm guessing it's likely just that particular SKU, and more models will be coming with different game lineups.
In fact, I'm actually fairly confident that, seeing how successful the NES Classic clearly was, Nintendo will keep launching more "classic" consoles (SNES, N64, etc.) over the next few years, and if they continue the same success, will be their primary way of selling their legacy titles for this gen, instead of on the Switch eShop.
Also, are you 100% sure Nintendo promised VC for Switch? I could be mistaken, but the last I was aware they were still silent about that... which I found especially strange considering how Neo Geo are present on the Switch eShop, and lack the "Virtual Console" label.
Granted, I do recall them mentioning "classic games" (interestingly, not "Virtual Console games") being given away via their online service and that subscribers would not be keeping them permanently. If that's what you interpreted as a promise of Virtual Console, then I think you might be jumping the gun.
which I found especially strange considering how Neo Geo are present on the Switch eShop, and lack the "Virtual Console" label.
which I found especially strange considering how Neo Geo are present on the Switch eShop, and lack the "Virtual Console" label.
Because third parties now understand they don't need the Virtual Console branding. They can just bundle the games they own with their own moniker and they don't have to charge the pre-determined price Nintendo establishes just to be called Virtual Console.
My theory is that they may actually be implementing a universal account system, but are too stupid to announce it right now, and instead are waiting until e3. This is why you don't see games like axiom verge on Switch, because they don't want people buying the same game twice.
QuoteI don't get it, honestly. I really don't. I have only heard of one other person even speak about getting an NES Classic, and I personally considered it for a fleeting moment before I realized that half of the games on it aren't very good. At all.
To you, maybe. I was 6 years old when the NES launched. These are my seminal gaming experiences. I was 13 by the time I got another console (the Genesis, first, the SNES, later). I played the NES incessantly in my grade school days. These aren't just some old games to me, these are *THE* old games. This is the origin of my gaming hobby. It's worth $60.
Don't count on it coming back soon. part of Nintendo's mindset comes from the fact that they are still a card company. They make things rare just like Wizards of the Coast. It's fair to say they planned this thing to be a collectors item, and didn't understand or had their heads too far up their asses to realize this could be an alternate revenue stream. Part of the reason for the appeal of the NES classic is Nintendo does not regularly offer this sort of product.
Disney does the same thing. Ever here of the Disney Vault. Disney discontinues certain products so that you long for them. When they bring them back everyone cheers.
My theory is that they may actually be implementing a universal account system, but are too stupid to announce it right now, and instead are waiting until e3. This is why you don't see games like axiom verge on Switch, because they don't want people buying the same game twice.
Dan Adelman has been pretty open about why Axiom Verge hasn't been announced for the Switch, and it has nothing to do with an account system. Also, a handful of Wii U indies are already available for purchase on the Switch.
Don't count on it coming back soon. part of Nintendo's mindset comes from the fact that they are still a card company. They make things rare just like Wizards of the Coast. It's fair to say they planned this thing to be a collectors item, and didn't understand or had their heads too far up their asses to realize this could be an alternate revenue stream. Part of the reason for the appeal of the NES classic is Nintendo does not regularly offer this sort of product.
Disney does the same thing. Ever here of the Disney Vault. Disney discontinues certain products so that you long for them. When they bring them back everyone cheers.
It's my understanding that Disney has a pre-established public schedule of when things are "going in/out of the vault", and they stick to it. In their case there's precedent to believing that the supply truly will be limited, there's also the known fact it will eventually return.
Nintendo on the other hand, introduces a product with an announced limited supply, which they can always extend it if sells well. Sure, they're exploiting the same appeal by announcing a limited supply, but not doing the same practice because there's no tradition of follow-through.
To my knowledge, Nintendo has never had a product sell this well and actually stuck to keeping it limited-- it's always consistently been the opposite. Based on logic guided by experience, it's more reasonable to conclude that we CAN count it to be back soon, especially since they made the unusual move of not only directly announcing its discontinuation rather than the typical move of doing it silently, but also doing so while confirming the next shipments-- it means they want to see the public's response. They've apparently increased production to the point that they suspect they might not instantly disappear from shelves anymore, if they do, they'll keep it going.
There's very little doubt in my mind this whole thing has been to be a test over whether or not they should continue the VC model on the Switch, or use plug and play systems to distribute their legacy titles instead. They never ruled out this staying permanent and likely still haven't.