Toys for Tots is a non-profit organization founded by the U.S. Marine Corps and the Department of Defense in 1991. In 2008 alone they gave presents to over 7.6 million children nationwide.
This isn't the first time Ubisoft has used its Rayman characters to promote a charitable foundation. In 2006, a few months after the release of Rayman Raving Rabbids, they created a series of French UNICEF TV spots featuring Rayman, the Rabbids, and Globox talking about the importance of sharing, learning, and freedom of speech.