Before I get into that though, let me note some reader reactions to the last article. Actually, I have to apologize: you set loose a bunch of Nintendo fanbois and… well… eventually the discussion turned to whether Mario was a symbol of quality. Interesting question! But… sort of peripheral for now. However, there were some comments worth noting for those interested in Sony's plight, mostly regarding how appealing Sony's game library might really be.
"Sony's exclusives are more of the same, a FPS, a mature Zelda, a Realistic Racer, even their MMOs when they come out will be just more of the same. I am afraid Sony and Microsoft ARE fighting over the exact same market and tastes, while Nintendo has differentiated itself in the market." - Spak-Spang
"However, more and more kids I talk to grew up on the PS1, PS2 or...worse...Halo. These people have the same brand enthusiasm we do, but just not for Nintendo." - Halbred
"They struggle as a result, but it's not like they don't have good games. They just have few games that require a PS3 to play that are worth playing." - broodwars
The PlayStation 3 has a more impressive lineup than the GameCube did, but it's having far more trouble carving a niche and identity for itself, an interesting dilemma to say the least. It's simply not enough that the console has blu-ray: Sony needs to tie their game offerings together with a theme that can tell consumers what the PS3 was all about. Nintendo may have been pidgeon-holed as the "kiddie" console last generation (must…resist…urge to….flame…self), but at least no one was competing for the title. Sony has to either find a pidgeon hole to put itself in, or face Microsoft every step of the way.
But enough of that. Whatever strengths Sony molds an identity around, there's another factor to consider: self-destructive behavior and projects that consume resources with little hope of return.
3. Now is the Time to Get Rid of Bad Habits
The PlayStation 3 may be in third place, and Sony may have to make some hard decisions to remain profitable. But that actually gives Sony a mandate: if ever there was a time to clean house and make some readjustments, do some soul-searching, it's now. The impetus to reform into a company that will launch a successful PlayStation 4 could be the kick in the pants for Sony to do what it needs to do to survive this generation and be stronger and leaner in the next.
Now if you're still holding out hope for some huge happenings on the PlayStation Eye… stop. There's no need to bleed money to support what in the end I suspect is a nice little accessory. I'd be concerned if I found out that Eyedentify is still under development: I can’t help but wonder if an overly ambitious title with too small a userbase is worth it. Sony's London studio at least supports the Eyetoy with small-scale projects, but when what they make is not only esoteric but nets only $2 on the PlayStation store… can't their talents be put to somewhat more profitable use?
I guess it's too late to stop Sony's Home online virtual world. As the project nears release, I simply have to wonder how much the project cost Sony, and if gamers will really want to sit on their couch to play the most boring parts of Second Life. Home isn't even essential to playing games, it's an unnecessary layer in the way of instant gaming gratification. And if Sony hopes to make money from Home through virtual advertising and virtual sales, I wonder if anybody will stick around long enough to care. But, what's done is done. I just hope that afterwards, important energy and money are freed up, and that Home doesn't distract Sony any further from the important things they need to do to survive.
Either way, Sony needs to recognize a dud when it falls in their lap. There's a reason that Nintendo didn't really push the GameCube player, the e-card reader, or the GBA-GCN link cables for more than their novelty value. These unique ideas have their fans, but they don't have enough to justify big dreams and big budgets.
Another similarity between Sony and the Nintendo of past is that there are three systems that are drawing on Sony's attention. Nintendo has had the same problem back when the virtual boy was still around, and when they told the world that the DS was a "third pillar" to the GBA. In both situations, Nintendo quickly transitioned away from one of the three consoles.
Consequently, Sony needs to let nature take its course with the PSP. The UMD format is dead and game sales are for the most part unexciting. People nowadays have plenty of competing options for portable movie players, and the iPhone and iPod Touch play games too. Sony should also be angry that the PSP stole a God of War game from the PlayStation 3. The hardware is actually still moving, especially in Japan, but it's on a downward trend that would take too much effort to prop up. Instead, Sony should focus on making money on each sale along the way, even if that comes at the expense of unit sales.
One other lesson that I hope Sony takes to heart is that with hardware as expensive as it is, they need to make more partnerships with other technology firms, and even put some of their system components in their hands. This was a lesson that Nintendo learned somewhat by partnering with other companies after the mostly custom N64 and eventually adopting a standard media format for the Wii. Sony's lesson will be the Cell processor. It's an impressive piece of technology, but it cost Sony tons to design and is part of the reason the PS3 is expensive and difficult to develop for. With Nvidia and ATI the very definitions of graphics today, Sony would be well advised to stop spending money to swim against the current and instead seek compatibility. I know this goes vastly against the grain of Sony's history, but there's evidence that it is possible: the PlayStation 3 reads SD cards too, not just Memory Sticks!
Sony might also benefit by abandoning a multiple SKU approach that's confusing consumers and complicating production(a problem that Nintendo fortunately never had), and they might also want to take a very hard look at their PS3 inventory. Nintendo had to stop manufacturing the GameCube for several months when it didn't meet sales expectations, and Sony may be exposed to the same risk. It was a tough and humiliating decision, but hard times call for tough decisions.
All of these suggestions can be boiled down to common themes though: tighten focus, cut costs, and trim unprofitable endeavors. Nintendo had the benefit of a handheld GBA moneymaker to help them through the GameCube times. Sony has a consumer electronics business that is probably in even bigger trouble than their gaming division. Sony and their fans needs to prune their dreams and ambition, just for awhile, while they fight to survive.
Where else can Sony and their PlayStation brand stand to lose some weight? I'm sure there's more that can be done. But another thing that Sony needs to take this time to do is plan their next move. Nintendo started planning the Wii the moment the GameCube was done, but they also implemented what they learned from the GameCube into this generation.
Sony needs to do the same. The PlayStation 4 will be shaped by the long-term strategy and war plan that Sony lays out today. They need to take stock of the situation and their opponents.
The next piece will either be tough or easy for me to write, depending on how you look at it. I'm a Nintendo fanboy, but I will need to think about Sony looking for weaknesses in its opponents, including Nintendo.
The PlayStation 3 may be in third place, and Sony may have to make some hard decisions to remain profitable. But that actually gives Sony a mandate: if ever there was a time to clean house and make some readjustments, do some soul-searching, it's now. The impetus to reform into a company that will launch a successful PlayStation 4 could be the kick in the pants for Sony to do what it needs to do to survive this generation and be stronger and leaner in the next.
The ideals, direction, and motivation cultivated during the PS2 cycle would only lead to self-destruction.
The ideals, direction, and motivation cultivated during the PS2 cycle would only lead to self-destruction.
Little bit over-dramatic, don't you think?
The ideals, direction, and motivation cultivated during the PS2 cycle would only lead to self-destruction.
Little bit over-dramatic, don't you think?
Dramatic but true
The ideals, direction, and motivation cultivated during the PS2 cycle would only lead to self-destruction.
Little bit over-dramatic, don't you think?
Dramatic but true
In the "Pride goeth before a fall" sense, anyway. I can't see how Sony's success with the first two Playstations could have led them to making the PS3 unless I factor in vast amounts of hubris. I guess they just didn't bother to examine the roots of their own success.
That's time and effort which could be spent making GAMES for the damn handheld.
The ideals, direction, and motivation cultivated during the PS2 cycle would only lead to self-destruction.
Little bit over-dramatic, don't you think?
Dramatic but true
In the "Pride goeth before a fall" sense, anyway. I can't see how Sony's success with the first two Playstations could have led them to making the PS3 unless I factor in vast amounts of hubris. I guess they just didn't bother to examine the roots of their own success.
It is basically why N64 struggled. Nintendo thought they could do no wrong and people would buy whatever they put out on whatever format they chose. Unlike Nintendo though, Sony doesn't really have the games nor the price/cost for their system going for them.
That's time and effort which could be spent making GAMES for the damn handheld. Give me another Patapon, or God of War, or Mega Man: Powered UP 2! You know what? I'd even buy a sequel to Mega Man: Maverick Hunter X. You've got brands, Sony. USE THEM.
As for advice to PS3 fans. First, Game quality is now of the utmost importance. And nothing is a better indicator for quality than a review. You must find solace in reviews only. A good reviewed game IS a good game. Sales mean nothing. Low sales are actually GOOD because they show how 1337 and underground you are, how non-mainstream or non-conforming you are.
Now of course I'm being facetious, but this is from years of observation of Nintendo fans on these and various other forums. I think the main problem is that Sony "fans" have no identity. There is something Ian said a while back (Yes, Ian. I actually do hold you to be one of the more intelligent posters here) that Sony doesn't have "fans," they have "customers" and this is something that is evident in the bulk of PS2 "fans" did not transfer to the PS3. And as such they are reliant on their first party stuff, which is, despite a few gems, lacking in the face of Nintendo's properties and developers, who run rings around Sony's.
I dunno about the intent of these posts, Kairon. It more insulting to tell PS3 fans that they're favorite console is one only losers have and their best games are 360 ports, or to perform an autopsy on the console and give their fans advice on how to be in the minority? :D
Yeah Kairon but at least Nintendo fans had stellar, ground breaking titles to look forward to on N64 and even GC to an extent. Poor PS3 fans have hardly anything to look forward too
Yeah Kairon but at least Nintendo fans had stellar, ground breaking titles to look forward to on N64 and even GC to an extent. Poor PS3 fans have hardly anything to look forward too
But Heavy Rain will be awesome!
*looks around*
No! Seriously! I wish it was on the Wii... T_T
Yeah Kairon but at least Nintendo fans had stellar, ground breaking titles to look forward to on N64 and even GC to an extent. Poor PS3 fans have hardly anything to look forward too
But Heavy Rain will be awesome!
*looks around*
No! Seriously! I wish it was on the Wii... T_T
We'll see. Hopefully it is. But still I doubt that will be a huge seller.
I just don't understand why Sony didn't learn from Nintendo's mistake? Dominate system -> cocky attitude towards consumers and business practices -> lost market lead next time around. Wouldn't you, as the leading company, think to yourself, "okay, the company we took the lead from was in a similar situation, lets do what we can to make sure what happened to them doesn't happen to us!" Isn't that part of being a business? Learning from others mistakes and staying ahead of the pack? Don't they understand that the market changes and that they have to be ready for it? Obviously going with the exact same strategy they did for the PS1 and PS2 might not be the most sound idea...
The more of theses editorials that Kairon puts up examining Sony and the PS3, the more I come to realize just how big of a blunder Sony has made of this whole situation. Who allowed for this all to take place? Wasn't there anyone that was kind of like... "hmm, maybe we should look at where the market might be heading instead of jumping on PS2-ALL-OVER-AGAIN train?" Wasn't one of the reasons Nintendo took such a radical direction with the Wii because the Japanese game market had begun taking such a downward turn?
It just seems like no one at Sony was paying any attention to what was happening around them.
HELL NO.
PS3 is not GameCube.
GameCube has some of the best games ever made, games with true passion, true INNOVATION. Even the sequels like Mario Sunshine and Wind Waker felt brand new. PS3 has abortions and soulless clones. Gimmick games with ipod product placement. No emotion. No direction.
GameCube sold and profited DESPITE all the negative media, DESPITE being a purple lunchbox for babies, despite third parties hurling big bricks of **** at it. PS3 is selling the same with massive marketing behind it, viral campaigns, support from all the gaming media, being a huge powerful box, having multimedia capabilities, and third parties liking it so much that they are willing to risk TOTAL COLLAPSE to make games for it. It's INCREDIBLE how bad PS3 is doing, in fact I don't think it could possibly be doing worse, with all that "going" for it. GameCube is a modest little man who can't reach the key because it's too high up, while PS3 is a giant fucking fat slob who can't reach the key because he knocked the entire bookshelf over and fell on the key and it got stuck inside his flab rolls and embedded in his skin. They are in the same predicament for completely different reasons.
Nintendo can always support a console no matter what the climate, because they actually make games themselves, Sony has been exposed as having no idea what to do. They even dropped the ball with one of the few games they have left Gran Turismo.
frankly I don't know what the PS3 userbase is anymore.
On a side not I ordered Afrika and cannot wait!
It's the same way with BG&E. It is far more than the sum of its arbitrary score values. No individual score would really stand out, and if forced to review the game, I would probably give it an 8. But you know what? It's so much more than that. There is no score for "heart and soul" or "identification with the main characters" or "that was freaking awesome!"
I think a price cut would help Sony when it didn't help Nintendo. The PS2 was exceptionally dominant. There are still hoards of people that don't have a 360 or a PS3 and they would prefer to buy a PS3 if they could afford it. Right now they're buying Wii's instead because it's inexpensive and brings something new to the table. The Wii will tide them over until Sony drops the price into an affordable range. The trouble is the PS3 is *really* expensive to manufacture.
Why would people prefer a PS3?
It's the same way with BG&E. It is far more than the sum of its arbitrary score values. No individual score would really stand out, and if forced to review the game, I would probably give it an 8. But you know what? It's so much more than that. There is no score for "heart and soul" or "identification with the main characters" or "that was freaking awesome!"
Oh yes there is a score for that, it's the final score. If the experience was so ****ing awesome why wouldn't you give it a ten? I think for example EDF2 deserves one, it's not terribly polished or anything but playing it feels so awesome it deserves no less than top marks because in the end technology, polish, controls, game time, etc are just means to an end: A better experience. If a game gives an awesome experience don't be afraid to rate it highly even if it's not high budget or whatever. Rate how great the experience is. Rate how much you think people should play it. Don't rate the "total package" because that's a way of saying that you add/subtract points because of some technical or other secondary issues, things that you think make a game deserving of a different scorre despite of the core experience.
By the way, I think BG&E is overrated, the game isn't that interesting to play. Too much stealth.
I think a price cut would help Sony when it didn't help Nintendo. The PS2 was exceptionally dominant. There are still hoards of people that don't have a 360 or a PS3 and they would prefer to buy a PS3 if they could afford it. Right now they're buying Wii's instead because it's inexpensive and brings something new to the table. The Wii will tide them over until Sony drops the price into an affordable range. The trouble is the PS3 is *really* expensive to manufacture.
I think a price cut would help Sony when it didn't help Nintendo. The PS2 was exceptionally dominant. There are still hoards of people that don't have a 360 or a PS3 and they would prefer to buy a PS3 if they could afford it. Right now they're buying Wii's instead because it's inexpensive and brings something new to the table. The Wii will tide them over until Sony drops the price into an affordable range. The trouble is the PS3 is *really* expensive to manufacture.
Would a price cut really help? Do you really think that there are throngs of people who, instead of saving money for another month to get a PS3, are getting a Wii and a few games in order to "tide them over?"
I don't think a price cut will help Sony. Especially not with the mainstream media turning against it.
BG&E isn't all about stealth. If you're good with the disk glove, you can disable most of the troopers in any given dungeon, then wander around at your leisure.
You'd think that Gran Turismo could've evolved into their key franchise, but I have no idea what happened to that series.
I do think Sony screwed up by not trying to put their focus on a particular franchise to define who they are. Both Nintendo and MS have games with established names that people relate to each company and stir up excitement (like GoW or Halo for MS and for NIntendo Mario and Zelda along with other franchises).Now Sony's only real draw is the hardware and as we've seen historically just because you have good hardware does not make a system successful if that is pretty much all it is relying on.
Guess what, Sony: We buy gaming consoles to play games.
You'd think that Gran Turismo could've evolved into their key franchise, but I have no idea what happened to that series.
Yeah, personally I think the "realistic" racer genre is pretty niche to begin with, so it is king of a mole hill.