For the longest time, Nintendo has always dubbed itself a “games only” company. Every piece of hardware it made was strictly for playing video games, and that was it. Nintendo never considered media players, cameras, or any of that other stuff to be integral to the enjoyment of playing games (preferably its own games). Yet, starting with the Wii and now the DSi, Nintendo has seemed to realize that that extra functionality is beginning to come essential when it comes to creating a value proposition for hardware.
For as long as I've owned portable devices, I've found that the portability aspect of them is a misnomer. Yes, you can take them anywhere you'd please, but most of the time there's little reason to do so. For instance, of the portable devices I have—including an original Nintendo DS, a Game Boy micro (yes, I know), a PSP, a point-and-shoot camera, and my trusty iPhone—I only carry my phone with me on a regular basis, and have absolutely no reason to take anything else anywhere I go. The iPhone is essentially all of the above: Obviously, it's a smartphone I can use to get on the Internet, but I can also take pictures and play games on it. Although it's not the best camera I own and it's not the best game player I own, the simple fact of the matter everything I could need is all in one device. That means I only need to take one device with me, instead of two or three. Portability only works when it's convenient, and hassling with carrying more than one “portable” makes things less than convenient.
In light of this, the Nintendo DSi, and Nintendo itself, seems to be headed in the right direction. Although cameras have been tied with game systems for a while now, including Nintendo's own Game Boy Camera, the fact that Nintendo built cameras in to the hardware means the feature needs to be taken seriously. Not just because there's a camera facing the user for gameplay purposes, but that the outward-facing camera was put there with the specific purpose of taking pictures of whatever happens to be around. Everyone in Japan has a better camera than what's in the Nintendo DSi, including the one that's likely housed inside of their keitai, or mobile phones. But now that's it's there, people will use it, which gives people one more reason to use their DSi day-in and day-out.
The reason why Sony has always pushed the PlayStation brand as an all-in-one set-top box solution is because it feels that having one device, for one price, will meet all your home entertainment needs. As the global economy worsens and money becomes an issue for many people, this line of thinking makes sense. Granted, paying $400 for anything when money is tight is a stretch to begin with, but when it comes time to put that money down, you'd want a device to do as much as possible, i.e., why buy a $500 Blu-ray player when you can get a Blu-ray player, game console, Internet hub, media player, and George Foreman grill for the same price? This is why the PlayStation 2 took off. It was a value proposition, even at a high price. The PS3 should begin to come charging back for the same reason. People pay for things that offer them convenience, something that Sony hinges its entire hardware strategy on.
Nintendo is surely starting to realize that if it stays games-only, it's not going to be a major player. The Wii is still primarily a games-only device, but Nintendo is pushing it as something you'd want to put in your living room and have the whole family use. The photo channel and the SD slot built-in to the Wii, along with the Internet Channel and other various utility channels, showed that Nintendo was beginning to expand the functionality of what its hardware could do. Nintendo will say that stuff is in there so the users can have more fun, but ultimately it's in there so Nintendo won't fall behind in the consumer electronics world and be stuck in the one-trick pony business model. Nintendo took the initiative with the Nintendo DSi and broke out of that model in a way that few expected them to, giving the system a multi-use purpose without abandoning its core functionality.
Which brings me back to the Wii. Many years from now, we're going to look back at the Wii and realize how utterly brilliant Nintendo was with its design and marketing. I guarantee you this will be taught and brought up in marketing and advertising classes in the not-too-distant future. What I'm starting to realize about the Wii—and the Nintendo DSi helped me see this—is that Nintendo is using the Wii as the starting point for its inevitable global takeover. No joke: Because Nintendo is reaching out to so many new consumers and telling them how great the games experience is, and also showing them that the Wii can do a little more than just play games, Nintendo is basically training people to believe that Nintendo is the way to go for home entertainment in the future. The features that Nintendo is adding to the Wii gives that many more people an excuse to use the console every day, which Nintendo is absolutely hell-bent on seeing happen. Ditto for Internet features.
Point is, when Nintendo decides to roll out Wii 2, Wii HD, Twii, Xii, or whatever Nintendo is going to call it, a throng of new consumers will have been so used to using the Wii and Nintendo's services that they will first look to Nintendo for the next version. To make sure Nintendo cashes in on this captive audience, it's going to need to put in more functionality in it than ever before (while still keeping the price reasonable, obviously) so that it can stay relevant in the living room of the future. Nintendo is already experimenting with streaming television and movie delivery services in Japan, and this is being done through a console that people said was just two GameCubes duct-taped together. Just think of what Nintendo might be able to do when it tapes on a third.
For as long as I've owned portable devices, I've found that the portability aspect of them is a misnomer. Yes, you can take them anywhere you'd please, but most of the time there's little reason to do so.
The PS3 should begin to come charging back for the same reason. People pay for things that offer them convenience, something that Sony hinges its entire hardware strategy on.
Nintendo is surely starting to realize that if it stays games-only, it's not going to be a major player.
Which brings me back to the Wii. Many years from now, we're going to look back at the Wii and realize how utterly brilliant Nintendo was with its design and marketing.
To make sure Nintendo cashes in on this captive audience, it's going to need to put in more functionality in it than ever before
That's because the US has no real public transportation infrastructure so everyone uses a car and you can't really play a game while driving (illegal activities excluded). In areas where you can actually get on the bus and end up where you want to be in time a portable game system makes sense because your hands are free and you don't have to control a ton of metal moving at lethal velocities.
Pacther
Actually, no. That would be a sustaining innovation and would give another manufacturer the opportunity to destroy Nintendo. Reggie already said it, Nintendo is always trying to disrupt itself so noone else gets the chance.
Not true. I take the bus and subway all the time when I'm in Los Angeles, and I still never think to bring my DS or PSP, especially now that I have the iPhone. I can always use my phone to do whatever, but I could only use my DS to play games. Why carry around something useless when I don't feel like playing games at a particular moment in time?
One of the major reasons why I want a PS3 is the exact reasoning I gave. I want something that can do it all, that will last me several years into the future. The Xbox 360 will not do that for me, and neither will my Wii. Plus, Sony isn't about to be pushing the PS4 anytime in the future. As crazy as Crazy Ken sounded pimping the PS3, he actually made a bit of sense here and there.
Keep in mind that now that all of these new gamers are out there, they can now be marketed to by the other manufacturers.
Microsoft is making a big-time push toward Nintendo's new audience.
As far as Nintendo taking over the world, the one thing that Nintendo has not done up to this point is attack Microsoft and Sony's "profit sanctuaries". In other words, it hasn't hit them in the markets that they supposedly have "locked down", i.e. the hardcore gamer market that loves Halo 3/Gears of War/Fallout 3/Call of Duty 4/MGS4/Final Fantasy XII, online digital downloads, and heavy online gaming. Until they crack these profit sanctuaries, they will never completely dominate the industry.
Not really no. They had the chance to try a counterattack at E3 '08 which is why Nintendo went into war mode and preempted everything with Motion Plus but neither MS nor Sony even tried. Sure, they THINK they're appealing to the casual audience, like every third party does when throwing out dumbed down shovelware.
Step by step. The goal of a disruption is to slowly marginalize the core market by coming from below. MS and Sony pride themselves with their upmarket games, Nintendo is attacking from the opposite end of the market and creeping forward. Just charging in with all guns blazing doesn't work, that's what the incumbents expect. Slowly moving the goalposts for what's "too casual for serious gaming" towards the upmarket means MS and Sony will ceede more and more of the market with their hardcore focus because more and more parts of the market aren't hardcore enough. THAT's what's meant by "not competing", not beating MS and Sony at their own game but by making their game irrelevant and changing the market into a new situation where the old approach cannot work anymore.
a Game Boy micro (yes, I know)Know what? That GBMs are amazing magical devices? I bought two they are so awesome, in case one breaks in the future. I want to play it forever. It can fit in my wallet. So damn cool.
The PS3 should begin to come charging back for the same reason.LOL. Should.
Counterattacking now is pointless. [..] Besides, the only audience that sees motion control as a dealbreaker - grandmas and soccer moms - would never buy a PS3 or 360 in a million years.
They've actually helped the upmarket, because more people are checking for games, period. Nintendo has made the pie bigger. They're actually seeding the next generation of hardcore gamers, so their success is a double-edged sword for Sony and MS.
The demand for hardcore games isn't going away, it's getting bigger. Just look at the sales of Halo 3, Gears 2, Fallout 3, Grand Theft Auto IV, Metal Gear Solid 4, etc.
And we had all these variations of the GBA and now all these variations of the DS. The Wii seems to have been designed specifically to sell us peripherals. The remotes and nunchuks are sold seperately. Then you also have the classic controller, the balance board, the zapper, the wheel, and soon Motion+. For a company that justified the remote's simplicity because people were confused by existing controllers they sure have a lot of controller related products on the shelf. Having to have icons on the box of each game to indicate what controller options are required or supported isn't confusing but controller standards that were present on the SNES are? Yeah right.
Hardware sales is an important part of Nintendo's business model now. The purpose of the hardware is not to create a large userbase to sell the software to. That's just a nice side benefit and with the Wii it actually seems more like the game exist to sell hardware. The real purpose is to make a profit off the hardware itself.
Umm Ian those types of peripherals existed since the NES, you had your zappers, action pads, alternate controllers, arcade style controllers and so forth.
I think the idea behind DSi is that Nintendo no longer cares about developing DS games, so this is a way for them to sell more hardware without actually having software titles to push sales. People will upgrade to DSi for the random, mostly useless hardware features and not worry as much about looking forward to new game releases.
QuoteUmm Ian those types of peripherals existed since the NES, you had your zappers, action pads, alternate controllers, arcade style controllers and so forth.
You're including third party peripherals as well. I'm not.
QuoteUmm Ian those types of peripherals existed since the NES, you had your zappers, action pads, alternate controllers, arcade style controllers and so forth.
You're including third party peripherals as well. I'm not.
He's really not. The Zapper (http://en.wikipedia.org/wiki/NES_Zapper), Power Pad (http://en.wikipedia.org/wiki/Power_Pad), Max (http://en.wikipedia.org/wiki/NES_Max), and Advantage (http://en.wikipedia.org/wiki/NES_Advantage) line up perfectly with that list.
KDR fears the 360 controller.
The small text thing is in two games (Dead Rising and Banjo Kazooie)
I maintain my position that no one found dualshock-esque controllers overly complicated until Nintendo decided they did.
I maintain my position that no one found dualshock-esque controllers overly complicated until Nintendo decided they did. During the Cube years if someone complained that the controller had too many buttons everyone on here would have laughed at them. Yeah, some games had issues, some still do, and some games had weirdo control schemes on the Genesis but that doesn't damn a whole controller design.
Ironically I never encountered any Nintendo developed games that controlled like crap until the DS and Wii. The "confusing" Gamecube controller never had forced touchscreen usage or waggle.
I maintain my position that no one found dualshock-esque controllers overly complicated until Nintendo decided they did.
I find the clicking sticks extremely confusing and unnecessary, personally.
Ian, of course people didn't complain back then, that's why the Wii reached a new market: The people who were alienated by the controllers were not considered gamers, now they are.
I'm not talking about the new market in this case. I'm talking about people on this forum that played Cube games that used every button on the controller and LOVED them but now acts like any game on the Xbox 360 or Playstation 3 is too damn complicated because it uses more than two buttons.
Lower difficulty, less or no chance of failure, less options, less variety.
The NES controller is even less complicated than the Wii's but your grandma who loves Wii Play is not going to want to play pretty much ANY NES game because most of them have all those tough effort-related requirements that videogaming in general has.