Wii60
Q: Microsoft has made the comment that people can buy an Xbox 360 and Wii for about the same price as a PlayStation 3. Would you mind terribly if that happened?
A: I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.
Nintendo WFC
Q: How do you extend your online strategy to Wii?
A: It's the same premise. We will offer online-enabled games that the consumers will not have to pay a subscription fee for. They'll be able to enjoy that right out of the box. The Wii console is going to be Wi-Fi enabled, so essentially, you'll be able to plug it in and go. It won't have hidden fees or costs.
...and more.
The entire interview can be read here.
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Originally posted by: Dirk Temporo
I like that. Especially when he said they were his competitor's, not just Nintendo's. This times it's personal.
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Q: Your background is in marketing. Without divulging competitive secrets, can you characterize your marketing plan?
A: It's going to be massive amounts of hands-on activity, as well as showcasing exactly how Wii games are different. We're going to create advocacy. We're going to make it so that everyone who tries the Wii experience talks to their friends and neighbors. It's going to be a really provocative sight to be seeing teens and 20-year-olds and 40-year-olds and 50-year-olds talking about how different this experience is.
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Originally posted by: BigJim
I am interested in his ideas and wish to subscribe to his newsletter.
If only he had one. He should have an NP column or something. He's fun. I even read his words to his voice in my head.