Today Camelot and publisher Eleven-Up revealed a massively multiplayer online golf game for PC gamers in Japan titled I Love Golf!, scheduled for release later this year. This will be the first Camelot game without Nintendo as its publisher since Mario Golf on the N64 in 1999.
Camelot has always been a third party developer for Nintendo. Although this announcement is unexpected, it does not necessarily indicate a falling out between the two companies. Camelot has a long history of golf games, and Nintendo may have been reluctant to fund and support a massively multiplayer online game early in Wii's life—especially with its own Wii Sports set for launch. Camelot may still have a Wii or DS project in the works; given Camelot's small size, though, such a game likely would not be released anytime soon.
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Camelot president Hiroyuki Takahashi expects G-Planet to be its next big thing. "SCE (Sony Computer Entertainment) said that the first Minna no Golf (Hot Shots Golf) wouldn't sell more than 80,000, but in the end it recorded sales of 2.4 million," he recalled at the press conference. Noting how a Nintendo of America manager had once referred to the company as "Columbus, who discovers unopened markets," he added, "We're once again becoming Columbus and taking off on the great seas in search of a new continent. We're confident that ahead of us, there lay a continent larger than Mario Tennis."